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Latter-Day Saints In Popular National Periodicals 1970-1981, Adam H. Nielson
Latter-Day Saints In Popular National Periodicals 1970-1981, Adam H. Nielson
Theses and Dissertations
The public image of The Church of Jesus Christ of Latter-day Saints is the product of several factors. This thesis investigates that image as presented in national periodicals from 1970 to 1981. During this time "Mormons" and "Mormonism" was a popular topic as the religion gained notoriety, and as an awareness of its peculiar beliefs and practices increased.
The rationale for using national magazines to assess public image is the assumption that they "reflect prevailing points of view" and help "formulate public opinion." Since popular attitudes are one of the factors that influence how the Church is accepted in the …
Island Of Tranquility: Rhetoric And Identification At Brigham Young University During The Vietnam Era, Brian D. Jackson
Island Of Tranquility: Rhetoric And Identification At Brigham Young University During The Vietnam Era, Brian D. Jackson
Theses and Dissertations
The author argues that beyond religious beliefs and conservative politics, rhetorical identification played an important role in the relative calmness of the BYU campus during the turbulent Sixties. Using Bitzer's rhetorical situation theory and Burke's identification theory, the author shows that BYU's calm campus can be explained as a result of communal identification with a conservative ethos. He also shows that apparent epistemological shortcomings of Bitzer's model can be resolved by considering the power of identification to create salience and knowledge in rhetorical situations. During the Sixties, BYU administration developed policies on physical appearance that invited students to take on …