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Tv-Radio Spot Evangelism: An Experiment In Attitude Change, James David Chase
Tv-Radio Spot Evangelism: An Experiment In Attitude Change, James David Chase
Professional Dissertations DMin
Problem
Although marketing and advertising firms spend millions of dollars annually to determine which types of commerical radio spots are most effective in appealing to specific audiences, little of this research has been done by churches using the broadcast media. The objective of this project, therefore, was to discover which of the most commonly used radio production formats contribute most to credibility and acceptability of religious radio spots whose intended audience is either nominal or rion-Christian and to produce a thirteen-week series of daily public service, radio spots for evangelistic purposes based on this determination.
Method
A telephone survey of …
A Process Of Self-Assessment And Goal Setting For A Latin American Local Congregation As A Possible Means To Create The Necessary Conditions For Church Renewal, Fruitful Evangelism, And Effective Nurture, Ruben Pereyra
Professional Dissertations DMin
Problem
Dropouts from church membership have increased during the 1960s among Christian denominations. Abundant literature has been circulating analyzing possible causes and suggesting remedies. The. picture is not yet clear. Meanwhile, several types of solutions have been proposed and tried with different degrees of success or failure. As the issue is also a concern among Seventh-day Adventists, a program considering the particular situation of this denomination, in a Latin-American setting, is presented. One way to a renewal experience that would help confirm members and thus prevent dropouts is suggested.
Method
As a first step, a review of the current literature …