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Marketing The Golden Rule: Near East Relief And Philanthropy’S Role In The Political Economy, 1915-1930, Elizabeth Berit Barrs
Marketing The Golden Rule: Near East Relief And Philanthropy’S Role In The Political Economy, 1915-1930, Elizabeth Berit Barrs
Graduate Student Theses, Dissertations, & Professional Papers
The history of the American aid agency Near East Relief (NER), particularly its Golden Rule Sunday campaign from 1923 to 1928, reveals an integral part played by philanthropy in the broader political economy in the interwar years, specifically in the American food industry. Millions of Americans participated in the campaign by eating a simple four-cent orphanage-style meal and donating the cost difference from their normal Sunday dinners to support starving children orphaned by the Armenian genocide. By the mid-twenties NER’s Golden Rule Sunday became a nation-wide cultural phenomenon.
Near East Relief was founded in 1915 as a temporary effort to …