Arts and Humanities Commons^™

Features Historical And Modern Advertising, Mustaqimova Qunduz Sobirovna Mustaqimova

Scientific reports of Bukhara State University

The article discusses the concept and history of advertising, the formation of advertising in the West and East, its gradual development, types of advertising, the language and style of advertising text, historical and modern advertising, the current role and importance of advertising. as well as the Law of the Republic of Uzbekistan "On Advertising" and some conclusions on the development of advertising in Uzbekistan, achievements and challenges in this area.

Commentary On: Tony Blair’S “The Persuasive Ineffectiveness Of Arguing And Arguments”, Michel Dufour

OSSA Conference Archive

No abstract provided.

Looking Past The Images: Art And Film As Propaganda Apparatuses, Alexander Schumm

Theses

This paper aims to show that art and film can operate as propaganda in subtle and unintentional ways. Jacques Ellul called such propaganda “sociological propaganda.” Recent work in philosophy has relied on the notion of intention in defining how propaganda works to affect the beliefs and attitudes of its recipients. This paper argues that intention is not a necessary condition for messages to be propagandistic and works to decouple propaganda from intention. Because our current models rely on intention in defining propaganda, recent work in philosophy cannot account for sociological propaganda. Ellul’s gestures toward defining propaganda explicitly feature intention as …

Oral History Conversation With Jason Buys, Marguerite M. Wallace, Akira Bannai, Devon Parikh, Jason Mendes

Philosophy: All Student Work

This is an oral history conversation with Jay Buys.

Oral History Conversation With Patrick Rust (Vitro), Draysen Wilson, Emily Evans, Madison Span, Bryan Rodriguez

Philosophy: All Student Work

This is an oral history interview that was conducted with Patrick Rust on March 28, 2017 about his creative work within the advertising company, Vitro.

Review Of Autonomy By Andrew Snodden, William Simkulet

William Simkulet

Philosophers have various reasons to be interested in individual autonomy. Individual self-rule is widely recognized to be important. But what, exactly, is autonomy? In what ways is it important? And just how important is it? This book introduces contemporary philosophical thought about the nature and significance of individual self-rule.

Review Of Autonomy By Andrew Snodden, William Simkulet

Philosophy and Religious Studies Department Faculty Publications

Philosophers have various reasons to be interested in individual autonomy. Individual self-rule is widely recognized to be important. But what, exactly, is autonomy? In what ways is it important? And just how important is it? This book introduces contemporary philosophical thought about the nature and significance of individual self-rule.

What's Wrong With Computer-Generated Images Of Perfection In Advertising?, Earl W. Spurgin

Earl W. Spurgin

ABSTRACT. Advertisers often use computers to create fantastic images. Generally, these are perfectly harmless images that are used for comic or dramatic effect. Sometimes, however, they are problematic human images that I call computer-generated images of perfection. Advertisers create these images by using computer technology to remove unwanted traits from models or to generate entire human bodies. They are images that portray ideal human beauty, bodies, or looks. In this paper, I argue that the use of such images is unethical. I begin by explaining the common objections against advertising and by demonstrating how critics might argue that those objections …

Consuming Direct-To-Consumer Genetic Tests: The Role Of Genetic Literacy And Knowledge Calibration, Yvette E. Pearson, Yuping Liu-Thompkins

Philosophy Faculty Publications

As direct-to-consumer marketing of medical genetic tests grows in popularity, there is an increasing need to better understand the ethical and public policy implications of such products. The complexity of genetic tests raises serious concerns about whether consumers possess the knowledge to make sound decisions about their use. This research examines the effects of educational intervention and feedback on consumers' genetic literacy and calibration -- the gap between consumers' actual knowledge and how much they think they know. The authors find that consumers' genetic knowledge was generally low and that people tended to underestimate their knowledge level. Furthermore, consumers' perceived …

Argumentation And Emotional Cognition In Advertisements, M Ripley, Maureen P. Gowing

OSSA Conference Archive

From Spinoza to today, it has been noted that human beings respond to what is unusual in our lives. The advertising community knows this and struggles to find ways to be unusual in the face of an estimated 3,500 ads per day. One way is through emotion. This paper examines arguments made in advertisements where emotional cognition is appealed to and how they differ from ads that appeal to rational cognition.

Moving Pictures - Advertising, Traffic And Cityscape, Pasi Kolhonen

Contemporary Aesthetics (Journal Archive)

There are two major factors responsible for the way contemporary cities look the way they do. One is the ever-increasing volume of traffic, and the other is the present commercial culture which manifests itself most visibly through advertising. This paper deals with the effects of advertising in a city environment; the main focus is on advertising linked to traffic. Nowadays we have become so accustomed to advertising that it sometimes is actually hard to recognize just how much is around. Spaces without some form of advertisements are becoming progressively fewer in today's Western cities. The city-dweller's field of vision is …

What's Wrong With Computer-Generated Images Of Perfection In Advertising?, Earl W. Spurgin

Philosophy

ABSTRACT. Advertisers often use computers to create fantastic images. Generally, these are perfectly harmless images that are used for comic or dramatic effect. Sometimes, however, they are problematic human images that I call computer-generated images of perfection. Advertisers create these images by using computer technology to remove unwanted traits from models or to generate entire human bodies. They are images that portray ideal human beauty, bodies, or looks. In this paper, I argue that the use of such images is unethical. I begin by explaining the common objections against advertising and by demonstrating how critics might argue that those objections …

Commentary: Advertising In Arcadia, Lawrence Kimmel

Philosophy Faculty Research

There is not a long history of censorship in philosophy, but where it does occur it receives memorable note, as in the case of Plato‟s Republic. And there, as elsewhere, I often find I am in sympathy, if not agreement, concerning the problem, but utterly opposed to the offered solution.

In the paper I wish to review, Paine takes the very strong position that “child advertising” is in its very conception an offense—and that its continuance is both economically exploitative and morally corruptive of children. Although she is careful to separate her concerns as moral rather than legal or political, …