Arts and Humanities Commons^™

The Prosperity Ethic: Neoliberal Christianity And The Rise Of The New Prosperity Gospel In The Philippines, Erron Medina, Jayeel S. Cornelio

Development Studies Faculty Publications

A new prosperity gospel is emerging in the Philippines. We call it the prosperity ethic. Its dimensions set it apart from the previous incarnation of the prosperity gospel, which emphasized tithing and confessing. Specifically, the prosperity ethic values upward mobility and uses biblical principles for the acquisition of practical skills to become rich. We make our case by drawing on the writings of Bo Sanchez and Chinkee Tan, two of the most influential prosperity-oriented preachers in the country. The prosperity ethic has three dimensions: the morality of wealth (believing right), the prescribed mindset (thinking right), and the practical skills to …