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Full-Text Articles in Arts and Humanities
Studying Rhetorical Audiences, Jens E. Kjeldsen
Studying Rhetorical Audiences, Jens E. Kjeldsen
OSSA Conference Archive
In rhetoric and argumentation research studies of empirical audiences are rare. Most studies are speaker- or text focussed. However, new media and new forms of communication make it harder to distinguish between speaker and audience. The active involvement of users and audiences is more important than ever before. Therefore, this paper argues that rhetorical research should reconsider the understanding, conceptualization and examination of the rhetorical audience. From mostly understanding audiences as theoretical constructions that are examined textually and speculatively, we should give more attention to empirical explorations of actual audiences and users.
Emotional Arguments: What Would Neuroscientists And Psychologists Say?, Linda Carozza
Emotional Arguments: What Would Neuroscientists And Psychologists Say?, Linda Carozza
OSSA Conference Archive
Why is there resistance in acknowledging emotional arguments? I explore the ambiguity entrenched in the emotional mode of argument, which may contribute to the lack of widespread agreement about its existence. In particular, belief systems and personality styles are addressed, as they are integral to the emotional mode of argumentation. This multidisciplinary approach neither advocates or dismisses the emotional mode; it adds another layer of understanding to the literature that is important to consider.