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Full-Text Articles in Arts and Humanities
Advertisements: Mirrors Of The Soul The Reflections Of Current Social Change In Russian Advertising., Laurel Nolen '94
Advertisements: Mirrors Of The Soul The Reflections Of Current Social Change In Russian Advertising., Laurel Nolen '94
Honors Projects
The function of an advertisement is to make the advertised product (or service) appealing to an audience; the larger the audience, the less specific the ad must be in its appeal. An advertisement can be a very clear indicator of the societal values and norms of its country of origin -a sort of "mirror of the soul" of the nation that produced it. There are many cultural references that are made, consciously or unconsciously, through which others may gain insight into the workings of a particular society or culture.
Theory Of Prosaics In Literature And History: Leo Tolstoy And Lion Feuchtwanger, Angelica Ushatova '94
Theory Of Prosaics In Literature And History: Leo Tolstoy And Lion Feuchtwanger, Angelica Ushatova '94
Honors Projects
In this paper, I intend to explore the theory of prosaics, which offers a quite different approach to life and historical events in particular. This theory was introduced;by the American scholar Gary Saul Morson. Morson coined the term prosaics in order to describe a concept that permeates the work of Mikhail Bakhtin (1895-1975), a Russian literary critic and philosopher. The most important concepts developed by Bakhtin are prosaics (Morson's and Emerson's term), unfinalizability, and dialogue. Bakhtin created also various theories: a comprehensive theory of literature that privileges prose and the novel, theories of languages, and of literary genres. Bakhtin was …