Arts and Humanities Commons^™

Print And Video Games, Rochelle Reyes

Graphic Communication

The purpose of this study is to learn about and show the impact of downloadable games on the printing industry. With new technology comes time-saving convenience; however, the increase in “going digital” decreases a need for what would otherwise have been a point of sale purchase.

This study investigated the current trend of video game use and purchases and how much of a factor print, such as the game’s packaging, played in aiding with the game’s purchase. The study was conducted by creating a survey on SurveyMonkey.com and disseminating it via the Graphic Communication department at California Polytechnic State University, …