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Full-Text Articles in Arts and Humanities
Film Tourism And Expectation: Using The Hallyu Wave To Model How Governments And Media Exports Influence National Image, Aishat O. Bello
Film Tourism And Expectation: Using The Hallyu Wave To Model How Governments And Media Exports Influence National Image, Aishat O. Bello
Undergraduate Research Posters
Film tourism encompasses the interest, investment and influence that exported media products can contribute to cultural globalization, and subsequent visitation of a nation. The Korean Wave or Hallyu wave has been studied and commended for its rapid spread and growing popularity within Asia and more recently, on a more global scale. By comparing and contrasting the methods used by the Korean government to enhance Hallyu, with several trade deals made by the US government to support Hollywood, we can see how the effects of film tourism were directed towards modifying perspectives on Korean culture. A few consequences of making trade …
The Implementation And Emulation Of Cult Movie Marketing, Rebekah W. Mckendry
The Implementation And Emulation Of Cult Movie Marketing, Rebekah W. Mckendry
Theses and Dissertations
Cult media is often an area of media studies that is difficult to define. Cult media branches through numerous time periods, genres, and fandom patterns. Cult trends are also constantly evolving over time, changing from word-of-mouth and point-of-sale advertising to social networks and Internet culture. But have the rudimentary basics of how media cults develop and spread their message changed along with the progressing marketing presentation? This dissertation explores the definition of media cults, their history, and marketing styles over time, ultimately exploring the tools utilized to market cult media and examine how these tools are now synthetically applied to …
Magic At The Crossroads: The Rise Of The Video Essay, Morganne Tinsley August
Magic At The Crossroads: The Rise Of The Video Essay, Morganne Tinsley August
Theses and Dissertations
This thesis examines the birth, rise in popularity, and evolution of the video essay, a subgenre of the essay found recently in online literary journals. Chapter one provides a brief history of the alphabetic essay as it expands to include photo essays, audio essays, and essay-films. The second chapter outlines the history of the online literary journal and John Bresland’s role in the introduction of the video essay as it appears in online journals. Chapter three contains an examination of the way image, text, and sound function in video essays and the tools and strategies essayists are using to create …