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Full-Text Articles in Arts and Humanities
Brand Personality And Sexuality Levels Of Luxury Advertisements, Alyssa Dana Adomaitis, Diana Saiki
Brand Personality And Sexuality Levels Of Luxury Advertisements, Alyssa Dana Adomaitis, Diana Saiki
Publications and Research
This study examined perceived brand attractiveness of and identification with fashion luxury brands given different levels of sexuality in advertisements. Sex in advertisements has become increasingly more common to generate attention and interest in fashion luxury products with limited research on its influence on the consumer. A sample of 1266 males and females completed a survey on brand attractiveness and identification after examining an advertisement of a luxury fashion product. Participants were assigned an advertisement that featured a same-gendered model at one of four levels of sexuality (fully clothed to nude). The results indicated less sexuality in luxury advertisements was …
Papas' Baby: Impossible Paternity In Going To Meet The Man, Matt Brim
Papas' Baby: Impossible Paternity In Going To Meet The Man, Matt Brim
Publications and Research
"Papas' Baby: Impossible Paternity in Going to Meet the Man" employs the conceit of “impossible” fatherhood to critique mutually reinforcing racist and heteronormative constructions of reproduction. It argues, first, that the white paternal fantasy of creating “pure” white sons is undermined by the homoerotic necessity of bring the phantasmatic black eunuch, castrated yet powerfully potent, into the procreative white bed. The “fact” of the “white” child produced in that marital bed, however, not only cloaks the failure of racial reproduction in the living proof of success but also occludes the male/male union that subtends the heteronormative fantasy of reproduction. …