Open Access. Powered by Scholars. Published by Universities.®

Arts and Humanities Commons

Open Access. Powered by Scholars. Published by Universities.®

Articles 1 - 9 of 9

Full-Text Articles in Arts and Humanities

Ritual, Spectacle, And Theatre In Late Medieval Seville (Chapter 1), Christopher B. Swift Jan 2023

Ritual, Spectacle, And Theatre In Late Medieval Seville (Chapter 1), Christopher B. Swift

Publications and Research

From the fall of Islamic Išbīliya in 1248 to the conquest of the New World, Seville was a nexus of economic and religious power where interconfessional living among Christians, Jews, and Muslims was negotiated on public stages. From out of seemingly irreconcilable ideologies of faith, hybrid performance culture emerged in spectacles of miraculous transformation, disciplinary processionals, and representations of religious identity. Ritual, Spectacle, and Theatre in Late Medieval Seville reinvigorates the study of medieval Iberian theater by revealing the ways in which public expressions of devotion, penance, and power fostered cultural reciprocity, rehearsed religious difference, and ultimately helped establish Seville …


The Significance Of Sonic Branding To Strategically Stimulate Consumer Behavior: Content Analysis Of Four Interviews From Jeanna Isham’S “Sound In Marketing” Podcast, Ina Beilina May 2022

The Significance Of Sonic Branding To Strategically Stimulate Consumer Behavior: Content Analysis Of Four Interviews From Jeanna Isham’S “Sound In Marketing” Podcast, Ina Beilina

Student Theses and Dissertations

Purpose:
Sonic branding is not just about composing jingles like McDonald’s “I’m Lovin’ It.” Sonic branding is an industry that strategically designs a cohesive auditory component of a brand’s corporate identity. This paper examines the psychological impact of music and sound on consumer behavior reviewing studies from the past 40 years and investigates the significance of stimulating auditory perception by infusing sound in consumer experience in the modern 2020s.

Design/methodology/approach:
Qualitative content analysis of audio media was used to test two hypotheses. Four archival oral interview recordings from Jeanna Isham’s podcast “Sound in Marketing” featuring the sonic branding experts …


In Her Own Hands: How Girls And Women Used The Piano To Chart Their Futures, Expand Women's Roles, And Shape Music In America, 1880–1920, Sarah F. Litvin Sep 2019

In Her Own Hands: How Girls And Women Used The Piano To Chart Their Futures, Expand Women's Roles, And Shape Music In America, 1880–1920, Sarah F. Litvin

Dissertations, Theses, and Capstone Projects

American girls and women used the parlor piano to reshape their lives between 1880 and 1920, the years when the instrument reached the height of its commercial and cultural popularity. Newspapers, memoirs, biographies, women’s magazines, personal papers, and trade publications show that female pianists engaged in public-facing piano play and work in pursuit of artistic expression, economic gain, self-actualization, social mobility, and social change. These motivations drove many to use their piano skills to play beyond the parlor, by studying in conservatory, working as classical and popular music performers and composers, founding and teaching at schools, working as department store …


Nyssma Manual Revisited, Di Su Aug 2019

Nyssma Manual Revisited, Di Su

Publications and Research

The New York State School Music Association’s NYSSMA Manual is revised every three years. A new edition, the 33rd, is expected in July 2021. Back in 2008 this author wrote a review article of the 28th edition (2006). Since then, four revisions have been released and some changes have been made. This article, as a follow-up, reviews the Violin Solos section of the current edition, the 32nd (2018).


Expanding Experimentalism: Art And Popular Music At The Kitchen In New York City, 1971-1985, Sarah A. Cooper Feb 2019

Expanding Experimentalism: Art And Popular Music At The Kitchen In New York City, 1971-1985, Sarah A. Cooper

Theses and Dissertations

This paper explores artists' engagement with popular music at the interdisciplinary alternative space, the Kitchen, from 1971 to 1985. It seeks a critical language to challenge institutional frameworks to account for the creative output of artists' bands and the relationship between parallel and hybrid popular music and avant-garde performance practices.


Music From The Harpsichord House, Julie Zhu Dec 2017

Music From The Harpsichord House, Julie Zhu

Theses and Dissertations

Music from the Harpsichord House is an installation and series of concerts that exists in the binary of in and out of performance. During a concert, the harpsichordist is hidden inside the house and his face is live-projected outside. Fifteen new musical compositions were commissioned for the harpsichord house.


Saving Diy Spaces, Katherine Lavacca Dec 2017

Saving Diy Spaces, Katherine Lavacca

Capstones

Saving DIY Spaces explores the importance of DIY spaces– places for artists to express themselves and connect to their communities– as well as the threat they face from the city’s MARCH task force. Integral performance spaces like Shea Stadium, Market Hotel, Palisades and many more have been shuttered by the city’s MARCH taskforce, a collection of city agencies (department of buildings, NYPD, FDNY, liquor authorities, etc.) within the last decade. According to a study conducted by the Mayor’s Office of Media and Entertainment, 20% of small venues have closed within the last 15 years putting pressure on spaces that are …


Gustave Vogt's Musical Album Of Autographs: A Scholarly Edition, Kristin Leitterman Jun 2017

Gustave Vogt's Musical Album Of Autographs: A Scholarly Edition, Kristin Leitterman

Dissertations, Theses, and Capstone Projects

Gustave Vogt (1781–1870) was the most famous oboist in Europe during the mid-nineteenth century. Throughout his career he played with the best orchestras in Paris, toured Europe widely, and also taught the next generation of oboists at the Paris Conservatoire from 1802–1853. Although many of the details of his life have been lost to history, he did leave behind a record of the esteem in which he was held. This is preserved physically in the form of an album of short musical compositions honoring Vogt, collected between 1831 and 1859. The album has never been published, and is in the …


A Critical Review Of Violin Solos Section Of The Nyssma Manual, Di Su Oct 2008

A Critical Review Of Violin Solos Section Of The Nyssma Manual, Di Su

Publications and Research

The New York State School Music Association (NYSSMA) runs an annual evaluation of students' musical performance. The purposes of the evaluation are to promote music programs in the schools and communities of New York State, and to provide a means of objective evaluation of musical performance. The evaluation is influential because the selections of participant for All-State, All-County, and other music festivals are mainly based upon NYSSMA scores. To familiarize the evaluation criteria and to prepare students to meet the requirements, New York State music teachers use the "NYSSMA Manual" as an important teaching guide. Aiming at future revisions, this …