Arts and Humanities Commons^™

The Music Industry And The Internet: The Effects Of Online Social Networking Sites On Record Labels And Aspiring Artists, Carolyn S. Canetti

Honors Theses

This thesis explores the ways that the Internet’s social networking sites have affected the music industry and aspiring artists. In the past ten years there has been an upsurge in the use and importance of social networking sites such as Facebook, YouTube, and Twitter. This revolution in social connection has yielded drastic changes in the ways both labels and musicians share and search for music. I had internships with Universal Music Group and Smithsonian Folkways in their online marketing department and was able to study first hand the way record labels utilize social networking sites to benefit their artists. I …