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[Introduction To] Soda Goes Pop: Pepsi-Cola Advertising And Popular Music, Joanna K. Love

Bookshelf

From its 1939 “Nickel, Nickel” jingle to pathbreaking collaborations with Michael Jackson and Madonna to its pair of X Factor commercials in 2011 and 2012, Pepsi-Cola has played a leading role in drawing the American pop music industry into a synergetic relationship with advertising. This idea has been copied successfully by countless other brands over the years, and such commercial collaboration is commonplace today—but how did we get here? How and why have pop music aesthetics been co-opted to benefit corporate branding? What effect have Pepsi’s music marketing practices in particular had on other brands, the advertising industry, and popular …

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Music Collections In American Public Libraries, Linda B. Fairtile, Karen M. Burke

University Libraries Faculty and Staff Publications

This article presents a broad survey of music collections in public libraries in the United States. Characteristics common to the majority of American public libraries are discussed, including origin, funding, and mission as an educational institution. Using a 1949 survey compiled by Otto Luening, Music Materials and the Public Library, as a basis for comparison, the authors surveyed seven libraries representing one or more of the following communities: small towns, school districts with nationally recognized music education programs, large cities, and locations associated recognizably "American" musical styles (e.g., New Orleans and jazz). The results this informal web survey demonstrate …

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