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Religious Tv Spots: Guidelines For Developing A Mass Media And Follow-Up Strategy, Assad Bechara
Religious Tv Spots: Guidelines For Developing A Mass Media And Follow-Up Strategy, Assad Bechara
Professional Dissertations DMin
Problem. Television is being regarded by the Seventh-day Adventist Church in Brazil as a new avenue for evangelism. Since research indicates that one of the most effective formats for TV evangelism is the TV spot, this project suggests the use of thirty-second TV spots as a viable means of evangelism in the Brazilian context. The project further recommends principles for the development of a TV-spot series to be used along with a media mix and a follow-up program conducted by youth groups.
Method. An analysis of the history of God's communication with mankind reveals several principles that can be applied …