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Saving Lives Or Raising Revenue: Analysing Media Coverage Of The Alcopops Tax In Light Of The Evidence On Its Effects, Sandra C. Jones, Laura Robinson
Saving Lives Or Raising Revenue: Analysing Media Coverage Of The Alcopops Tax In Light Of The Evidence On Its Effects, Sandra C. Jones, Laura Robinson
Sandra Jones
The Australian Government increased the tax on ready-to-drink (RTD) alcohol beverages in 2008, in order to address concerns about increasing alcohol consumption among young people. This decision resulted in significant debate and discussion in the media, and in academic circles. The aim of the current study was to examine media coverage of the debate – and particularly the arguments posed in favour of and against the tax – now that we have objective evidence of its impact. We find that business owners and industry groups were vocal in the media, raising a number of arguments in opposition to the tax; …
Not Just The Taste: Why Adolescents Drink Alcopops, Sandra C. Jones, Samantha Reis
Not Just The Taste: Why Adolescents Drink Alcopops, Sandra C. Jones, Samantha Reis
Sandra Jones
Purpose – The purpose of this paper is to determine the features of alcopops which make them attractive to Australian adolescents, which features are most important in determining choice of ready-to-drinks (RTDs) over other alcoholic drinks, and whether these vary by age and gender. Design/methodology/approach – Mixed methods study. Participants in Study 1 (focus groups) were 72 adolescents aged 12-17 from New South Wales, Australia; four groups each from Sydney (metropolitan area), Wollongong (regional) and Dubbo (rural); and in Study 2 (survey), 1,263 adolescents aged 12-17 recruited through schools, mall intercepts, and online. Findings – The predominant factor influencing preference …