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Medicine and Health Sciences

Peter Williams

Health claims

Publication Year

Articles 1 - 4 of 4

Full-Text Articles in Arts and Humanities

Australian Consumer Attitudes To Health Claim - Food Product Compatibility For Functional Foods, P. G. Williams, L. Ridges, M. Batterham, B. Ripper, M. C. Hung Jan 2009

Australian Consumer Attitudes To Health Claim - Food Product Compatibility For Functional Foods, P. G. Williams, L. Ridges, M. Batterham, B. Ripper, M. C. Hung

Peter Williams

This study with Australian consumers investigated how appealing different health claims combined with particular food carriers were to Australian consumers, and compared the results of a similar study with Dutch consumers. 149 shoppers considered up to 30 different food concepts, rating how ‘attractive’, ‘believable’, and ‘new and different’ they found each concept and their ‘intention to try’. Each variable was significantly related to intention to try (p<0.001) and together explained 56% of the intention score. Claims and carriers independently had a significant effect on ratings of attractiveness and intention to try but, unlike the Dutch study, the carrier was a more important predictor of intention to purchase than the claim. Implications for regulation of health claims for food are discussed.


Survey Of Health Claims For Australian Foods Made On Internet Sites, H. Dragicevich, P. G. Williams, L. Ridges May 2008

Survey Of Health Claims For Australian Foods Made On Internet Sites, H. Dragicevich, P. G. Williams, L. Ridges

Peter Williams

Aim: Australia and New Zealand are currently preparing a new food standard code, which will allow the use of health claims on food products and in associated advertising. The aim of this study was to obtain preliminary information about the current use of health claims on the Internet and the level of compliance of these claims with existing regulations. Methods: From August to October 2005 a survey was conducted of 1068 websites associated with the top 20 food processing companies in Australia, and an additional 683 websites for food products found to carry health claims in previous studies of product …


Nutrient Function, Health And Related Claims On Packaged Australian Food Products - Prevalence And Compliance With Regulations, P. G. Williams, H. Yeatman, Leisa Ridges, A. Houston, J. Rafferty, A. Roesler, M. Sobierajski, B. Spratt May 2008

Nutrient Function, Health And Related Claims On Packaged Australian Food Products - Prevalence And Compliance With Regulations, P. G. Williams, H. Yeatman, Leisa Ridges, A. Houston, J. Rafferty, A. Roesler, M. Sobierajski, B. Spratt

Peter Williams

Australia and New Zealand are currently reviewing the regulations governing nutrition function, health and related claims on foods. Health claims currently are not permitted on food labels, with one exception. The aim of this study was to describe the use of such claims on packaged food for sale in Australia (excluding nutrient content claims) prior to any changes to the regulations, and measure compliance with existing regulations. A survey was conducted of the labelling of 7850 products (including multiple pack sizes of individual foods) in 47 different food categories on sale in New South Wales in 2003. A total of …


Overweight Consumers' Salient Beliefs On Omega-3-Enriched Functional Foods In Australia's Illawarra Region, C. Patch, Linda C. Tapsell, P. G. Williams May 2008

Overweight Consumers' Salient Beliefs On Omega-3-Enriched Functional Foods In Australia's Illawarra Region, C. Patch, Linda C. Tapsell, P. G. Williams

Peter Williams

Objective: To determine consumer salient beliefs toward functional foods enriched with omega-3 fatty acids. Design: Focus group interviews with adult consumers using the Theory of Planned Behavior (TPB) as a theoretical framework. Setting: Community-based residents living in the Illawarra region of New South Wales, Australia. Participants: Forty-two overweight participants (29 female; 13 male) aged 30-80y recruited by advertisement and attending one of six focus groups which were recorded and transcribed verbatim. Analysis: Content analysis was carried out and sub-categories were developed to capture the emerging themes according to the TPB model. Results: Most participants were aware of a range of …