Arts and Humanities Commons^™

The Significance Of Sonic Branding To Strategically Stimulate Consumer Behavior: Content Analysis Of Four Interviews From Jeanna Isham’S “Sound In Marketing” Podcast, Ina Beilina

Student Theses and Dissertations

Purpose:
Sonic branding is not just about composing jingles like McDonald’s “I’m Lovin’ It.” Sonic branding is an industry that strategically designs a cohesive auditory component of a brand’s corporate identity. This paper examines the psychological impact of music and sound on consumer behavior reviewing studies from the past 40 years and investigates the significance of stimulating auditory perception by infusing sound in consumer experience in the modern 2020s.

Design/methodology/approach:
Qualitative content analysis of audio media was used to test two hypotheses. Four archival oral interview recordings from Jeanna Isham’s podcast “Sound in Marketing” featuring the sonic branding experts …

Islands In A Sea Of Aaruul: Globalization And Mongolian Cheesemakers, Pearse Anderson

Independent Study Project (ISP) Collection

Despite being a sparsely-populated country with less than 2% of its land arable, Mongolia has developed a rich and complex food culture, notably for its meat and dairy products, which could soon be at an historic high thanks to the tens of millions of animals on Mongolian pastureland. Many Mongolians and non-Mongolians view the countryside as a sea of milk that is currently being underutilized for economic exploitation. Various projects, whether funded and organized by international NGOs, the Mongolian government, or private companies, have tried to use Mongolian’s dairy resources to fill Mongolian demand, with more recent private ventures also …

Exploring Winery Operation As A Diversification Option For Native American Tribal Enterprises, Randi M. Combs

Graduate Theses and Dissertations

The purpose of this research is to examine the perceptions of tribal members regarding the strengths, challenges, and opportunities presented by tribal winery operation. Specifically, issues of business diversification, marketing, perceived barriers to success, potential benefits to the tribe, and the role of agriculture in the preservation of tribal heritage were considered. A modified mixed-methods exploratory sequential research model was used to collect and organize data in two phases. Phase 1 quantitative data was used to inform the development of a Phase 2 qualitative interview protocol. Phase 1 found a significant relationship between a higher income level and a lower …

A Team-Based Approach To Development, Katherine Frank, Kristi Haik, Kelly Jones

Academic Chairpersons Conference Proceedings

This workshop focuses on strategies for engaging in successful short- and long-term development and fundraising efforts at the program and department level, while remaining aligned with college and university priorities. Facilitators include a chairperson, director of college development, and dean.

Design, Programming, And User-Experience, Kaila G. Manca

Honors Scholar Theses

This thesis is a culmination of my individualized major in Human-Computer Interaction. As such, it showcases my knowledge of design, computer engineering, user-experience research, and puts into practice my background in psychology, com- munications, and neuroscience.

I provided full-service design and development for a web application to be used by the Digital Media and Design Department and their students.This process involved several iterations of user-experience research, testing, concepting, branding and strategy, ideation, and design. It lead to two products.

The first product is full-scale development and optimization of the web appli- cation.The web application adheres to best practices. It was …

Introduction: A Changing Indonesia, Maribeth Erb, Kathleen M. Adams

Kathleen M. Adams

No abstract provided.

Health Claims And Food Advertising: Comparison Of Marketing And Nutrition Experts' Ratings Of Magazine Advertisements, Sandra C. Jones, Peter Williams, Linda C. Tapsell, Kelly L. Andrews

Peter Williams

To determine the nature and differences in expert opinion from the fields of nutrition and marketing on the use of health claims in the 30 most frequently appearing Australian magazine food advertisements, a survey was conducted with 28 nutritionists and 21 marketing experts in Australia and New Zealand. The experts assessed the advertisements with respect to the accuracy of the nutrition claims, the tactics and intentions of the advertising strategy and the accessibility of the nutrition information to lay consumers. Of 28 advertisements where a claim was identified, for only one did more than 90% believe the claim to be …

"Ice Is Crazy But If You Just Smoke A Bit Of Dope It's Not That Bad": Formative Research For A Drug-Driving Social Marketing Campaign In The Act, Sandra C. Jones, Elizabeth M. Wiese, Lance R. Barrie

Sandra Jones

Road traffic accidents are one of the two leading specific causes of disease and injury burden in people aged 15-24 years. There are a number of factors that have been found to be associated with motor vehicle accidents and fatalities some of which (e.g., speeding and drink-driving) have been heavily targeted by social marketing campaigns and legislative actions. Drug driving has been found to be associated with motor vehicle accidents, particularly among younger drivers, but the potential for social marketing in this area has received little attention. This paper reports on a qualitative study designed to examine young drivers knowledge …

Evaluating The Impact Of The Narrow Cast Marketing Of 'Snake Condoms' To Indigenous Youth, Parri Gregory, Lyn J. Phillipson, Lance Barrie, Sandra C. Jones, Anna Validas

Sandra Jones

Originating in the Aboriginal community of Mildura, Victoria, the Snake Condom was first launched through collaboration between Marie Stopes Australia, the Victorian Aboriginal Community Controlled Health Organisation (VACCHO) and the Mildura Aboriginal Health Service. This paper presents results of a recent evaluation of the narrowcast component of this campaign. Overall, this evaluation reveals positive results regarding the effectiveness of the narrowcast component of the initiative and highlights the value of the inclusion of narrowcast promotion as part of a well developed social marketing campaign to address sensitive topics targeted at sub-groups of particular interest within the population.

Health Claims And Food Advertising: Comparison Of Marketing And Nutrition Experts' Ratings Of Magazine Advertisements, Sandra C. Jones, Peter Williams, Linda C. Tapsell, Kelly L. Andrews

Sandra Jones

To determine the nature and differences in expert opinion from the fields of nutrition and marketing on the use of health claims in the 30 most frequently appearing Australian magazine food advertisements, a survey was conducted with 28 nutritionists and 21 marketing experts in Australia and New Zealand. The experts assessed the advertisements with respect to the accuracy of the nutrition claims, the tactics and intentions of the advertising strategy and the accessibility of the nutrition information to lay consumers. Of 28 advertisements where a claim was identified, for only one did more than 90% believe the claim to be …

I Eat Milo To Make Me Run Faster: How The Use Of Sport In Food Marketing May Influence The Food Beliefs Of Young Australians, Lyn J. Phillipson, Sandra C. Jones

Sandra Jones

This paper reports on one of a series of studies exploring the marketing strategies utilised byleading Australian food companies that produce and distribute foods that are predominantlyconsumed by children, and consumer responses to these practices. The focus is on the use ofsport and sporting celebrities to promote food products and the influence of these promotionson the food attitudes and preferences of young people. The qualitative research with children(6-12 years) and teens (12-14 years) supports results from previous research that brandingmay have an influence on food preferences. Importantly, it also suggests that associatingparticular foods with sports may influence young peoples food …

Association Between Food Marketing Exposure And Adolescents' Food Choices And Eating Behaviors, Maree Scully, Melanie Wakefield, Philippa Niven, Kathy Chapman, David Crawford, Iain S. Pratt, Louise A. Baur, Victoria Flood, Belinda Morley

Faculty of Health and Behavioural Sciences - Papers (Archive)

The present study examined associations between food marketing exposure and adolescents’ food choices and reported consumption of energy-dense and nutrient-poor (EDNP) foods. A cross-sectional survey of 12,188 Australian secondary students aged 12–17 years was conducted, using a web-based self-report questionnaire. Measures included students’ level of exposure to commercial television and non-broadcast types of food marketing, whether they had tried a new product or requested a product they had seen advertised, and their reported consumption of fast food, sugary drinks and sweet and salty snacks. Results indicated greater exposure to commercial television, print/transport/school food marketing and digital food marketing were all …

"At Least I'M Not Drink-Driving": Formative Research For A Social Marketing Campaign To Reduce Drug-Driving Among Young Drivers, Lance R. Barrie, Sandra C. Jones, Elizabeth Wiese

Sandra Jones

This paper reports on a qualitative study designed to examine young drivers’ knowledge and attitudes regarding drug-driving, as the formative research for a potential drug-driving social marketing program in the Australian Capital Territory (ACT). Drug driving has been found to be associated with motor vehicle accidents, particularly among younger drivers. However, the potential for social marketing in this area has received little attention. This study found that young people were not aware of the effects of drugs on driving, formed their perceptions of risk (both of getting caught and of impaired driving) based on other people’s experiences, and felt that …

"At Least I'M Not Drink-Driving": Formative Research For A Social Marketing Campaign To Reduce Drug-Driving Among Young Drivers, Lance R. Barrie, Sandra C. Jones, Elizabeth Wiese

Faculty of Health and Behavioural Sciences - Papers (Archive)

This paper reports on a qualitative study designed to examine young drivers’ knowledge and attitudes regarding drug-driving, as the formative research for a potential drug-driving social marketing program in the Australian Capital Territory (ACT). Drug driving has been found to be associated with motor vehicle accidents, particularly among younger drivers. However, the potential for social marketing in this area has received little attention. This study found that young people were not aware of the effects of drugs on driving, formed their perceptions of risk (both of getting caught and of impaired driving) based on other people’s experiences, and felt that …

'Like Me, Want Me, Buy Me, Eat Me': Relationship-Building Marketing Communications In Children's Magazines, Sandra C. Jones, Nadia L. Mannino, Julia Green

Sandra Jones

Objective: Television, Internet and print media are saturated with advertisements for unhealthy food that use marketing tactics aimed to build long-term brand loyalty and ‘relationships’ with children. While research in this area has largely focused on television, the current study examines children’s responses to relationship-building marketing communications found in popular children’s magazines. Design: A qualitative study consisting of friendship-pair interviews in which children were interviewed and asked to comment on a range of recent food advertisements. Setting: A university-based after-school care programme in New SouthWales, Australia. Subjects: Ten children aged 6–13 years, interviewed in self-selected friendship pairs. Results: The children …

Children's Magazines: Reading Resources Or Food Marketing Tools?, Sandra C. Jones, Amanda Reid

Sandra Jones

Objective: Magazines targeted at children under 12 years old are growing in popularity; past studies have asserted that food items are rarely exposed, but methodological issues may have covered the true extent of covert promotion. The primary purpose of the present study was to quantify the nature and extent of the promotion of branded food products in Australian children’s magazines. Design: We conducted a content analysis of possible food promotions in seven top-selling Australian children’s magazines published in 2005. In addition to regular food advertisements, the number of advertisements for premiums, editorials, puzzles or games, competitions and branded non-food promotions …

Children's Magazines: Reading Resources Or Food Marketing Tools?, Sandra C. Jones, Amanda Reid

Faculty of Health and Behavioural Sciences - Papers (Archive)

Objective: Magazines targeted at children under 12 years old are growing in popularity; past studies have asserted that food items are rarely exposed, but methodological issues may have covered the true extent of covert promotion. The primary purpose of the present study was to quantify the nature and extent of the promotion of branded food products in Australian children’s magazines. Design: We conducted a content analysis of possible food promotions in seven top-selling Australian children’s magazines published in 2005. In addition to regular food advertisements, the number of advertisements for premiums, editorials, puzzles or games, competitions and branded non-food promotions …

'Like Me, Want Me, Buy Me, Eat Me': Relationship-Building Marketing Communications In Children's Magazines, Sandra C. Jones, Nadia L. Mannino, Julia Green

Faculty of Health and Behavioural Sciences - Papers (Archive)

Objective: Television, Internet and print media are saturated with advertisements for unhealthy food that use marketing tactics aimed to build long-term brand loyalty and ‘relationships’ with children. While research in this area has largely focused on television, the current study examines children’s responses to relationship-building marketing communications found in popular children’s magazines. Design: A qualitative study consisting of friendship-pair interviews in which children were interviewed and asked to comment on a range of recent food advertisements. Setting: A university-based after-school care programme in New SouthWales, Australia. Subjects: Ten children aged 6–13 years, interviewed in self-selected friendship pairs. Results: The children …

Industry Self-Regulation Of Food Marketing To Children: Reading The Fine Print, Lana Hebden, Lesley King, Bridget P. Kelly, Kathy Chapman, Christine Innes-Hughes

Faculty of Health and Behavioural Sciences - Papers (Archive)

Issue addressed: Despite the evidence showing the negative influences of food marketing on children’s dietary beliefs and behaviours, and risk of adiposity, regulatory action to limit unhealthy food marketing has made little progress within Australia. Our aim was to describe and critically examine the Australian Food and Grocery Council’s (AFGC) approach to self-regulate food marketing to Australian children through the Responsible Marketing to Children Initiative (Initiative). Methods: The Initiative’s core principles and the commitments of the 16 signatory companies (as at December 2009) were assessed in terms of their capacity to limit unhealthy food advertising in media accessed by children. …

Marketing To Children And Teens On Australian Food Company Web Sites, Amanda Reid, Sandra C. Jones

Faculty of Health and Behavioural Sciences - Papers (Archive)

No abstract provided.

Assessing The Cumulative Impact Of Alcohol Marketing On Young People's Drinking: Cross Sectional Data Findings, Ross Gordon, Fiona Harris

Faculty of Health and Behavioural Sciences - Papers (Archive)

This article provides first wave data from a study designed to examine the impact of the full range of marketing communication techniques used by the UK alcohol industry, and their cumulative effect on alcohol initiation and youth drinking patterns. The study is of a longitudinal cohort design and was conducted amongst secondary school pupils in Scotland. A cohort of 920 2nd year school pupils participated and cross sectional data was collected and analysed. Regression models with multiple control variables examined the relationship between awareness of and involvement with a range of alcohol marketing activities, and drinking and associated risky behaviours. …

"Ice Is Crazy But If You Just Smoke A Bit Of Dope It's Not That Bad": Formative Research For A Drug-Driving Social Marketing Campaign In The Act, Sandra C. Jones, Elizabeth M. Wiese, Lance R. Barrie

Faculty of Health and Behavioural Sciences - Papers (Archive)

Road traffic accidents are one of the two leading specific causes of disease and injury burden in people aged 15-24 years. There are a number of factors that have been found to be associated with motor vehicle accidents and fatalities some of which (e.g., speeding and drink-driving) have been heavily targeted by social marketing campaigns and legislative actions. Drug driving has been found to be associated with motor vehicle accidents, particularly among younger drivers, but the potential for social marketing in this area has received little attention. This paper reports on a qualitative study designed to examine young drivers knowledge …

Where's The Harm? A Social Marketing Approach To Reframing 'Problem' Drinking Cultures, M Carrigan, Andrew Lindridge, S Macaskill, D Eadie, R Gordon, D Heim

Faculty of Health and Behavioural Sciences - Papers (Archive)

Alcohol consumption is often linked to a broad range of social and health problems, yet alcohol also plays a fundamental role in social bonding between people. This paper considers the potential of social marketing to contribute to alcohol consumption reduction and reframe social norms that encourage ‘problem’ drinking. Based on qualitative research with a variety of Scottish drinkers, the paper emphasises how and why a better understanding of the culturally bound meanings of alcohol (e.g. social identity, self-concept) are of crucial importance to inform any social marketing approach to reframing excessive drinking.

Critical Social Marketing: Assessing The Impact Of Alcohol Marketing On Youth Drinking, Ross Gordon, Fiona Harris, Anne Marie Mackintosh

Faculty of Health and Behavioural Sciences - Papers (Archive)

No abstract provided.

Corporate Social Responsibility, Condition Branding And Ethics In Marketing, Danika Hall, Sandra C. Jones

Faculty of Health and Behavioural Sciences - Papers (Archive)

Over the past two decades there has been increased interest in corporate responsibility (CSR) and its relation to marketing practice and theory )Maignan and Ferrell, 2004: Polonsky and Jevons, 2006). This paper explores another marketing phenomena emerging from the pharmaceutical industry: condition branding (Angelmar, Angelmar and Kane, 2007: Parry, 2003). Condition branding has been positioned as a form of CSR for the industry, in that it provides education to the general public regarding diseases or conditions. However, the ethical nature of condition branding has been questioned as it is also seen as a deliberate method of increasing markets for pharmaceutical …

Communication About Organ Donation Intentions: Formative Research For A Social Marketing Program Targeting Families, Sandra C. Jones, Samantha L. Reis, Kelly L. Andrews

Faculty of Health and Behavioural Sciences - Papers (Archive)

With the introduction of the Australian Organ Donation Register (AODR), responsibility regarding organ donation decisions primarily rests with the individual. However, family members can be instrumental in facilitating or hindering the rate of organ donation by objecting to or confirming the individuals wishes. Attitudes and beliefs of family members have been shown to be a strong influence on peoples intentions to donate. Numerous studies have also demonstrated that family communication about organ donation can improve the rate of organ donation. We surveyed 23 matched pairs of undergraduate university students and their parents and found that attitudes to organ donation were …

Internet Food Marketing On Popular Children's Websites And Food Product Websites In Australia, Bridget P. Kelly, Katarzyna Bochynska, Kelly Kornman, Kathy Chapman

Faculty of Health and Behavioural Sciences - Papers (Archive)

Objective: The aim of the present study was to describe the nature and extent of food marketing on popular children’s websites and food product websites in Australia. Methods: Food product websites (n 119) and popular children’s websites (n 196) were selected based on website traffic data and previous research on frequently marketed food brands. Coding instruments were developed to capture food marketing techniques. All references to food on popular children’s websites were also classified as either branded or non-branded and according to food categories. Results: Websites contained a range of marketing features. On food product websites these marketing features included …

Health Claims And Food Advertising: Comparison Of Marketing And Nutrition Experts' Ratings Of Magazine Advertisements, Sandra C. Jones, Peter Williams, Linda C. Tapsell, Kelly L. Andrews

Faculty of Health and Behavioural Sciences - Papers (Archive)

To determine the nature and differences in expert opinion from the fields of nutrition and marketing on the use of health claims in the 30 most frequently appearing Australian magazine food advertisements, a survey was conducted with 28 nutritionists and 21 marketing experts in Australia and New Zealand. The experts assessed the advertisements with respect to the accuracy of the nutrition claims, the tactics and intentions of the advertising strategy and the accessibility of the nutrition information to lay consumers. Of 28 advertisements where a claim was identified, for only one did more than 90% believe the claim to be …

Evaluating The Impact Of The Narrow Cast Marketing Of 'Snake Condoms' To Indigenous Youth, Parri Gregory, Lyn J. Phillipson, Lance Barrie, Sandra C. Jones, Anna Validas

Faculty of Health and Behavioural Sciences - Papers (Archive)

Originating in the Aboriginal community of Mildura, Victoria, the Snake Condom was first launched through collaboration between Marie Stopes Australia, the Victorian Aboriginal Community Controlled Health Organisation (VACCHO) and the Mildura Aboriginal Health Service. This paper presents results of a recent evaluation of the narrowcast component of this campaign. Overall, this evaluation reveals positive results regarding the effectiveness of the narrowcast component of the initiative and highlights the value of the inclusion of narrowcast promotion as part of a well developed social marketing campaign to address sensitive topics targeted at sub-groups of particular interest within the population.

I Eat Milo To Make Me Run Faster: How The Use Of Sport In Food Marketing May Influence The Food Beliefs Of Young Australians, Lyn J. Phillipson, Sandra C. Jones

Faculty of Health and Behavioural Sciences - Papers (Archive)

This paper reports on one of a series of studies exploring the marketing strategies utilised byleading Australian food companies that produce and distribute foods that are predominantlyconsumed by children, and consumer responses to these practices. The focus is on the use ofsport and sporting celebrities to promote food products and the influence of these promotionson the food attitudes and preferences of young people. The qualitative research with children(6-12 years) and teens (12-14 years) supports results from previous research that brandingmay have an influence on food preferences. Importantly, it also suggests that associatingparticular foods with sports may influence young peoples food …