Arts and Humanities Commons^™

Marching Straight In Sweden: The Parade Of A Queer Swedish Utopia Or False Hope?, Ainslie Lounsbury

Scandinavian Studies Student Award

Sweden is considered to be one of the most open, welcoming countries in the world. Often, the country is viewed as a shining example of inclusion, especially in regards to their support of the LGBTQ+ community. When analyzing various media from the country, however, many questions arise. Are the groups creating these advertisements doing so for the benefit of the LGBTQ+ community? Or are they for boosting sales, tourism, and recruitment? What if these advertisements actually harm the LGBTQ+ community through stereotyping? Through the analysis of Swedish military and corporate images supporting the LGBTQ+ community, Lounsbury explores possible ideas about …