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Full-Text Articles in Arts and Humanities

A Comparative Study Of Communication Style In Japan And The United States As Revealed Through Content Analysis Of Television Commercials, Noriko Huruse Jul 1978

A Comparative Study Of Communication Style In Japan And The United States As Revealed Through Content Analysis Of Television Commercials, Noriko Huruse

Dissertations and Theses

This study is an empirical analysis of communication styles in Japan and the United States. In particular, the study deals with communication styles in Japanese and American television commercials as a reflection of human communication styles in the two countries.


An Investigation Of Similarity Of The Value System Of The American And Japanese College Students, Hiroyoshi Taguchi Jan 1978

An Investigation Of Similarity Of The Value System Of The American And Japanese College Students, Hiroyoshi Taguchi

Dissertations and Theses

The purpose of the present research was to investigate whether or not there is similarity of values between American and Japanese college students. The following research hypothesis was established:

There is a positive relationship between the value system of the Japanese college students and that of American college students.