Arts and Humanities Commons^™

Challenges And Strategies Of Mobile Advertising In India, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

Advertising is paid communication through a medium in which the sponsor is identified and the message is controlled. Every major medium is used to deliver these messages, including: television, radio, movies, magazines, newspapers, the Internet and today’s growing mobile advertising. Advertisements can also be seen on the seats of grocery carts, on the walls of an airport walkway, on the sides of buses, heard in telephone hold messages and instore PA systems but get paid for reading SMS on our mobile phones .It is the new way of marketing strategy for reaching subscribers. Mobile advertising is the business of encouraging …

Changing Mutual Perception Of Television News Viewers And Program Makers In India- A Case Study Of Cnn-Ibn And Its Unique Initiative Of Citizen Journalism, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

The Indian television system is one of the most extensive systems in the world. Terrestrial broadcasting, which has been the sole preserve of the government, provides television coverage to over 90% of India's 900 million people. By the end of 1996 nearly 50 million households had television sets. International satellite broadcasting, introduced in 1991, has swept across the country because of the rapid proliferation of small scale cable systems. By the end of 1996, Indians could view dozens of foreign and local channels and the competition for audiences and advertising revenues was one of the hottest in the world. In …

Community Radio:History,Growth,Challenges And Current Status Of It With Special Reference To India, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

Community radio is a type of radio service that caters to the interests of a certain area, broadcasting content that is popular to a local audience but which may often be overlooked by commercial or mass-media broadcasters. Modern-day community radio stations often serve their listeners by offering a variety of content that is not necessarily provided by the larger commercial radio stations. Community radio outlets may carry news and information programming geared toward the local area, particularly immigrant or minority groups that are poorly served by other major media outlets. Philosophically two distinct approaches to community radio can be discerned, …

History Of Communication And Its Application In Multicultaral,Multilingual Social System In India Across Ages, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

The history of communication dates back to the earliest signs of cavemen.Communication can range from very subtle processes of exchange, to full conversations and mass communication. Human communication was revolutionized with speech perhaps 200,000 years ago, Symbols were developed about 30,000 years ago and writing about 7,000. On a much shorter scale, there have been major developments in the field of telecommunication in the past few centuries.

The Enigmatic Reign Of Al-Wāthiq, John Turner

John P. Turner

No abstract provided.

Naga-Ed-Deir To Thebes To Abydos: The Rise And Spread Of The “Couple Standing Before Offerings” Pose On Fip And Mk Offering Stelae, Jacqueline Jay

Jacqueline E. Jay

The “couple standing before offerings” pose first appeared at Naga-ed-Deir in the First Intermediate Period and gradually rose in popularity at that site. Its appearance at Thebes in the late Eleventh Dynasty coincided with reunification; similarly, it first occurred at Abydos at the beginning of the Twelfth Dynasty, as Amenemhet I was consolidating his control of the north. As the Twelfth Dynasty progressed, however, stelae production became more and more standardized, and the pose ultimately dropped out of use. Thus, as this paper will show, tracing the rise and spread of the “couple standing before offerings” pose enables us to …

Al-Afshīn, Heretic, Rebel Or Rival?, John Turner

John P. Turner

No abstract provided.

Unrwa: Through The Eyes Of Its Refugee Employees, Randa Farah

Randa R Farah Dr.

The article argues that the absence of Palestinian political leadership and institutions following al-Nakba in 1948, led the United Nations Relief and Works Agency for Palestine Refugees in the Near East (UNRWA) to take on an exaggerated role that mirrored those of a welfare government-in-exile. The Agency created the matrix that organized daily life in refugee camps, a process facilitated by its Palestinian and refugee employees.1 Local staff holds a paradoxical position: (i) as Palestinians who share with their beneficiaries a collective history, and (ii) as UNRWA employees who exercise less power and authority compared to international staff. The latter …

“Knowledge In The Service Of The Cause”:Education And The Sahrawi Struggle For Self-Determination, Randa Farah

Randa R Farah Dr.

This article examines the education strategy of the Sahrawi Arab Democratic Republic (SADR), the state-in-exile with partial sovereignty on “borrowed territory” in Algeria. The article, which opens with a historical glance at the conflict, argues that SADR’s education program not only succeeded in fostering self-reliance by developing skilled human resources, but was forward looking, using education as a vehicle to instill “new traditions of citizenship” and a new imagined national community, in preparation for future repatriation. In managing refugee camps as provinces of a state, the boundaries between the “refugee” as status and the “citizen” as a political identity were …

Parallelism In The Correspondence Between Senwosret I And Sinuhe, Jacqueline Jay

Jacqueline E. Jay

Poetic parallelism (the repetition of grammatical, semantic, and/or phonetic elements) is prevalent throughout the Tale of Sinuhe, occurring both in the tale’s narrative and in its non-narrative sections, including the exchange of letters between Senwosret I and Sinuhe. This paper analyzes the parallelism in these letters, exploring the rhetorical impact produced by the inclusion of parallel elements and suggesting ways in which an awareness of the poetic structure of the letters increases our understanding of specific passages and of the tale as a whole.

Landslide - Interview With The Descendants Of Titsian Tabidze, Rebecca Gould

Rebecca Gould

No abstract provided.

“Mair José Benardete,” In Norman Stillman, Ed., Encyclopedia Of Jews In The Islamic World 403-404., Aviva Ben-Ur

Aviva Ben-Ur

A biography of Hispanist Mair José Benardete.

Becoming A Georgian Women, Rebecca Gould

Rebecca Gould

No abstract provided.

Avicenna, Jon Mcginnis

Jon McGinnis

Revealing Iberian Woodcraft: Conserved Wooden Artefacts From South-East Spain, Pablo Rosser

pablo rosser

Yolanda Carrion & Pablo Rosser Six wells at Tossal de les Basses in Spain captured a large assemblage of Iberian woodworking debris. The authors’ analysis distinguishes a wide variety of boxes, handles, staves, pegs and joinery made in different and appropriate types of wood, some – like cypress – imported from some distance away. We have here a glimpse of a sophisticated and little known industry of the fourth century BC.