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Full-Text Articles in Arts and Humanities
Challenges And Strategies Of Mobile Advertising In India, Ratnesh Dwivedi Mr
Challenges And Strategies Of Mobile Advertising In India, Ratnesh Dwivedi Mr
Ratnesh Dwivedi
Advertising is paid communication through a medium in which the sponsor is identified and the message is controlled. Every major medium is used to deliver these messages, including: television, radio, movies, magazines, newspapers, the Internet and today’s growing mobile advertising. Advertisements can also be seen on the seats of grocery carts, on the walls of an airport walkway, on the sides of buses, heard in telephone hold messages and instore PA systems but get paid for reading SMS on our mobile phones .It is the new way of marketing strategy for reaching subscribers. Mobile advertising is the business of encouraging …
When Language Means Power: A Sociolinguistic Study Of Bill Clinton’S Between Hope And History: Meeting America’S Challenges For The 21 St Centur, Uzoechi Nwagbara
When Language Means Power: A Sociolinguistic Study Of Bill Clinton’S Between Hope And History: Meeting America’S Challenges For The 21 St Centur, Uzoechi Nwagbara
Dr Uzoechi Nwagbara
The acknowledgement of language as a medium for acquiring power is integral in all communicative situations aimed at rhetorical or sociolinguistic effectiveness. Every sociolinguistic setting operates with disparate set of linguistic rules in order to maximise power in such instance. Thus, the kernel of this study is to interrogate how power is exerted and couched in political languages or speeches that take as their primacy the social arrangement of the people being addressed. Studies abound regarding sociolinguistic strategies that are employed to gain power through well crafted linguistic pieces that pay attention to target audience’s social, political and cultural configurations. …
Amazigh Legitimacy Through Language In Morocco, Sarah R. Fischer
Amazigh Legitimacy Through Language In Morocco, Sarah R. Fischer
Human Rights & Human Welfare
Contemporary Morocco rests at a geographic and developmental crossroads. Uniquely positioned on the Northwestern tip of Africa, Morocco is a short distance away from continental Europe, cradled between North African tradition and identity, and Western embrace. The landscape is varied: craggy mountains trail into desert oases; cobbled streets of the medina anchor the urban centers; mud homes dot the rural countryside. Obscured from the outside observer, behind the walls of the Imperial cities and between the footpaths of village olive groves, Morocco’s rich and diverse Arab and Amazigh cultures and languages circle one another in a contested dance. Morocco’s identity …