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Motivated Motivation : A Consulting Tool To Find New Platforms For Business, Xiaoxio Jin

Masters Theses

Consumption motivation is the drive to satisfy needs and wants. It is also a desire for a product, service, or experience. The continual raising of the consumption desire has brought us where we are today. When old needs are met, new needs emerge, then we can create the infinite desire in our modern society. As brands are in a market full of competition, they are aware that they cannot stay in the same place when others are putting effort on business expansion. Our customers are calling for new service, thus brands need to keep being energetic and innovative.

Understanding consumption …