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Good Times, Tim Stoelting

Masters Theses

In this body of work, I set out to show an exaggerated display of the manipulation consumers face everyday Attaching stories to objects drastically increases their value. In benign settings, this might elevate a simple trinket into a family heirloom or drive a bidding war for a piece of gum chewed by a celebrity. On the adverse side, a story can play with our emotions to turn a desire into a need.

In this way, fear-based stories are a particularly powerful motivator; they can drive people to the most extreme actions. When used as a tool, fear can persuade even …