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History

Graduate Theses and Dissertations

2016

Communication and the arts

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How The University Of Arkansas’ Change In Conference Affiliation Set Off Realignment In Intercollegiate Athletics, Matthew Jones May 2016

How The University Of Arkansas’ Change In Conference Affiliation Set Off Realignment In Intercollegiate Athletics, Matthew Jones

Graduate Theses and Dissertations

The era of realignment within the conferences that make up the largest football-playing division of the National Collegiate Athletic Association can be traced to one event.

In the 1984 Supreme Court case NCAA v. Board of Regents, the court ruled the NCAA had violated antitrust laws by not allowing individual colleges to negotiate their own TV contracts for football games. The decision nulled and voided existing TV contracts with the NCAA, allowing a free market for colleges. Many programs partnered with the College Football Association to negotiate TV contracts in the 1980s and early ‘90s.

Five years after the Supreme …