Arts and Humanities Commons^™

Dixie Progress: Sears, Roebuck & Co. And How It Became An Icon In Southern Culture, Jerry R. Hancock, Jr.

History Theses

This study will investigate Sears, Roebuck & Co. and the special relationship it established with the South during the first half of the twentieth-century. The study will examine oral interviews with former employees, southern literature and customer letters from the region in an effort to better understand how Sears became more than just a friend to the poor dirt farmers of the South; it became a uniquely southern institution.