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Honor, Courage, Commitment: Navy Recruitment Posters In World War Ii, Shelby A. Georges
Honor, Courage, Commitment: Navy Recruitment Posters In World War Ii, Shelby A. Georges
Honors College Theses
Navy recruitment posters from World War II are an important piece of American culture. The iconic signage can be seen in antique stores and textbooks alike. However, these posters provide more than just bold imagery and vintage decor. By analyzing recruitment posters as if they were advertisements and placing them in the context of the time period, many facets of American identity can be understood, especially regarding race, gender, and patriotism. These posters, while they almost never stated the specific outlined duties of Naval careers or requirements for enlisting, advertised to readers under the premise that they understood the guidelines …
The Real Winner Of The Second World War: Patriotic Consumption And The Formation Of A Society Of Spin, Jordan T. Thomas
The Real Winner Of The Second World War: Patriotic Consumption And The Formation Of A Society Of Spin, Jordan T. Thomas
Electronic Theses and Dissertations
The unique circumstances in the United States during the Second World War allowed for business to continue as usual on the home front. Advertisers, public relations experts, and big business all worked for the government to promote the war effort. For a period of time major companies in the United States were producing advertisements that persuaded citizens to support rationing, buy war bonds, hate the enemy, and keep their brand names in mind in the post-war years. Companies who supported the war effort had their brands connected with ideas of patriotism and enjoyed the success of brand loyal consumers in …