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Full-Text Articles in Arts and Humanities
The Influence Of Culture On Graphic Design: Rebranding Glossier For The Japanese Market, Hannah Kuvshinov
The Influence Of Culture On Graphic Design: Rebranding Glossier For The Japanese Market, Hannah Kuvshinov
Senior Honors Theses
Due to globalization, many companies are expanding their reach into foreign markets that have different cultural contexts. As a result, having versatile branding that can be easily adapted to different cultures becomes extremely important when communicating with consumers from other countries. To develop this branding it is crucial for companies to employ cross-cultural design, which involves much more than simply translating text into the consumers language. In order to successfully expand its products to the Japanese market Glossier will have to apply cross-cultural research to redesign their current branding materials and communication channels. This project focuses on preserving brand cohesiveness …
Implementing Effective And Meaningful Environmental Graphic Design Within Modern Protestant Church Buildings In The U.S., Hannah Gilmer
Implementing Effective And Meaningful Environmental Graphic Design Within Modern Protestant Church Buildings In The U.S., Hannah Gilmer
Senior Honors Theses
The Church, the body of Christ, is filled with people gifted in visual arts, which should present boundless creative opportunities to encourage the body and glorify Christ. However, many modern Protestant churches in the U.S. do not reflect this creative potential in their interior spaces. Christian graphic designers have the unique gift of bringing all the visual arts together into a whole solution that communicates the message of the gospel with richness, power, and beauty. This thesis will show the process of creating environmental graphic design solutions that are intended to encourage a local church and glorify the Lord, building …
The Interaction Of Strategy And Design In Comprehensive Branding, Tiana Miller
The Interaction Of Strategy And Design In Comprehensive Branding, Tiana Miller
Senior Honors Theses
Branding directs how consumers view businesses. Focusing on strategy and design equally aids in making a brand comprehensive, cohesive, and effective. Different aspects of brand strategy determine how to effectively build the backbone of the brand. Understanding design elements and the creative process are important in developing the visual identity of the brand. The findings were combined to create comprehensive personal branding for Tiana Joy Creative. This creative application included an archetypal brand strategy with deliverables including a logo and brand elements.