Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 10 of 10
Full-Text Articles in Arts and Humanities
Exploring Perceptions Of New Media Among The Lakota Nation, Isabelle C. Kramer
Exploring Perceptions Of New Media Among The Lakota Nation, Isabelle C. Kramer
Theses and Dissertations
Since its inception, the worldwide web has fundamentally altered our understanding of communications. With the rapid adoption of new media around the globe, individuals are increasingly able to communicate with people on the other side of the planet in real-time--traditional boundaries like time and space are no longer relevant barriers to intercultural communication. As such, scholars are scrambling to recognize and understand the broader implications of social media, videoconferencing, blogging, etc on more traditional definitions of culture. Additionally, researchers are beginning to study the ways in which minority cultures are utilizing new media, and the way that new media impacts …
The Screen To Desire, Joseph Parra
The Screen To Desire, Joseph Parra
Theses and Dissertations
Joseph Parra reflects on our often embellished online personas and their effect on our desires. Through luscious 3-dimensional painting Parra translates the seductive desire of the hypermasculine male-presenting figure through glorification and criticality. The tactile painting also acts as a rebellion to accurately represent “real” life on the digital screen.
Examining The Perceptions Of Fake News, Verification, And Notices On Twitter, Brendan Patrick Gwynn
Examining The Perceptions Of Fake News, Verification, And Notices On Twitter, Brendan Patrick Gwynn
Theses and Dissertations
The rise of social media platforms has had a significant impact on the conventional model of gatekeeping. With increased access to information--as well as the ability to contribute to the public discourse--individuals no longer need to rely on the mass media for news. These realities have led to increased conversations surrounding credibility in the digital age. Although not a new concept, fake news has become increasingly common in recent years. The web--particularly social media outlets, like Twitter--have enhanced the spread of misinformation. To combat this, social media platforms have introduced gatekeeping features like verification marks and warning labels. However, questions …
Agenda Setting In The Digital Age: The Impact Of Mass Media And Social Media On The Topic Of Sexual Harassment, Melissa True Gibbs
Agenda Setting In The Digital Age: The Impact Of Mass Media And Social Media On The Topic Of Sexual Harassment, Melissa True Gibbs
Theses and Dissertations
The news media plays an important role in communication. The function of the media in a free society is to inform the public, be a watchdog of government, provide a voice for the voiceless, and help determine which issues should be discussed in the community. The power of the mass media to guide the social agenda and influence the public's perception of what issues are important has been questioned in the digital age. This study examines traditional agenda-setting in the digital era to understand how the theory functions in a computer mediated society. The #MeToo movement acts as a case …
Influence For Change: Consumer Perceptions Of Social Media Influencer Engagement In Social Responsibility, Lauren Elizabeth Silva
Influence For Change: Consumer Perceptions Of Social Media Influencer Engagement In Social Responsibility, Lauren Elizabeth Silva
Theses and Dissertations
Social Media has become a place for Social Media Influencers (SMIs) and brands to interact with users. For decades, brands and companies have been engaging in Corporate Social Responsibility, which has recently become highly visible through social media. While not brands, SMIs have also started engaging in and creating social responsibility content on social media platforms, such as Instagram. An experimental design study of 421 participants was conducted to examine and compare consumer perceptions. Using self-presentation theory as a framework and experimental design, this study analyzes consumer perceptions of brand and SMI credibility and authenticity when engaging in social responsibility …
Linking Exposure To Political Content On Social Media With Political Polarization: The Mediating Role Of Anger, Audrey Anne Halversen
Linking Exposure To Political Content On Social Media With Political Polarization: The Mediating Role Of Anger, Audrey Anne Halversen
Theses and Dissertations
Previous research has detailed concerns that exposure to both pro- and counter- attitudinal content on social media can result in outcomes of ideological polarization (e.g. Bail et al., 2018; Lu & Lee, 2018). However, further research is needed in order to understand the conditions under which this polarization may take place. To investigate this issue, this study utilizes a sample of 414 social media users in the U.S. to investigate the mediating effects of a) anger toward political opposites and b) anger toward oppositional social media content on the relationships between various types of political content exposure and the outcome …
Creating A Long-Term Relationship Between A Museum And Its Patrons: Examining Social Media As Opr Tool, Kylie M. Brooks
Creating A Long-Term Relationship Between A Museum And Its Patrons: Examining Social Media As Opr Tool, Kylie M. Brooks
Theses and Dissertations
This qualitative research study comprised of six case studies explores museums’ practical usage of social media as an organization public relations tool. Analyzing six different museums using both surveys and interviews, this research provides a strategic, theory-based framework for any organization to utilize social media effectively by increasing public trust and engagement. Understanding the role that social media plays within organizational public relations is crucial for both for-profit and non-profit organizations. Because nonprofit organizations are often operating under time, personnel, and financial constraints, the accessibility and zero-cost of social media are hugely advantageous tools for non-profits organizations. However, without a …
Ustube - A Grounded Theory Analysis Of The Relationship Between Youtube And Influencers, Alex Michie Sanders
Ustube - A Grounded Theory Analysis Of The Relationship Between Youtube And Influencers, Alex Michie Sanders
Theses and Dissertations
Since YouTube's launch in 2005, it has grown into one of the most visited social media platforms in the world. It launched with the slogan "Broadcast Yourself" with the promise that the content sharing site would allow anyone to post, share, and interact with videos from anyone around the world for free. Many people took advantage of that promise and became Internet celebrities, or "influencers," in a short amount of time, amassing millions of subscribers and billions of views. The success of these YouTube stars has led them to land roles on TV and in films, launch music careers, write …
Ustube -- An Exploration Of The Relationship Between Youtube And Influencers, Alex Michie Sanders
Ustube -- An Exploration Of The Relationship Between Youtube And Influencers, Alex Michie Sanders
Theses and Dissertations
Since YouTube's launch in 2005, it has grown into one of the most visited social media platforms in the world. It launched with the slogan "Broadcast Yourself"with the promise that the content sharing site would allow anyone to post, share, and interact with videos from anyone around the world for free. Many people took advantage of that promise and became Internet celebrities, or "influencers,"in a short amount of time, amassing millions of subscribers and billions of views. The success of these YouTube stars has led them to land roles on TV and in films, launch music careers, write books, and …
Digital Photography As Experience Artifact, Ryan V. Brennan
Digital Photography As Experience Artifact, Ryan V. Brennan
Theses and Dissertations
Through the screen interface, the boundary between personal and collective experience is being redefined both spatially and temporally. Here, memories are given independent mediated existence, taking form in digital photographic artifacts that can be communally shared and manipulated into a synthetic continuum.