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Identifying Ways Of Effective Communication Focused On Public Campaign Design, Ki Ho Park
Identifying Ways Of Effective Communication Focused On Public Campaign Design, Ki Ho Park
LSU Master's Theses
The purpose of this study was to identify the most effective way of communication in cause-related campaign design. The fundraising campaign selected for this study focused on children’s leukemia, “Draw a Message of Hope.” The five types of public campaign design were developed utilizing different elements and techniques of visual communication: (1) image plus text, (2) infographics, (3) motion graphics, (4) typography, and (5) description only. Each type of public campaign design was assessed in terms of (1) the extent to which audiences understand about the campaign and (2) the extent to which the materials encouraged the audience to participate …