Arts and Humanities Commons^™

Marketing Of Gender Stereotypes Through Animated Films: A Thematic Analysis Of The Disney Princess Franchise, Tiffany Jade Pelton

UNLV Theses, Dissertations, Professional Papers, and Capstones

The thesis focuses on animated films of the Disney Princess franchise, a brand with the Disney Corporation that contains 11 fictional female characters both princesses and heroines, and the marketing of gender roles and stereotypes specifically in Snow White and the Seven Dwarfs (1937), Cinderella (1950), The Princess and the Frog (2009), and Tangled (2010). These dated storylines, which often focused on domestic traits that were socially acceptable in the 1930s, 40s and 50s, in current society do not always reflect the interests of contemporary youth. Through a thematic analysis, this thesis examines from its inception to present day what …

The Economic Impact Of The Mpaa Rating System On Types Of Films Made From 2004-2014, Kaitlin Peck

UNLV Theses, Dissertations, Professional Papers, and Capstones

This thesis will examine the economic impact of the MPAA film rating system on the types of films made from 2004 to 2014. The research in this study will examine the violent and sexual content of films. For this research the Motion Picture Association of America rating system is the independent variable, and its financial or economic impact on films made in the last ten years is the dependent variable. An extensive review of previous literature will also help inform the direction of the current study. However, this topic is still relevant because the previous research has appeared to be …

The End Of The World (Eotw) Scientist And The Framing Of Science In Science Fiction Films From 1950 To 2010, Jennifer Naoko Lui

UNLV Theses, Dissertations, Professional Papers, and Capstones

The current study looks at scientists in End of the World (EOTW) films spanning from 1950 to 2010 through stereotypes and gender roles. Eighteen films, 12 representing EOTW films and 6 that are considered “regular” science fiction films, were analyzed in terms of Goffman’s (1976) 6 aspects, first introduced in Gender Advertisements, as well as aspects of visual and textual frame analysis. The analysis of these films provided a way to look at the portrayal of scientists in EOTW films and add to the limited body of literature on this particular sub-genre of film.

Previous research identified that scientists were …