Arts and Humanities Commons^™

Exquisite Corpses: Markedness, Gender, And Death In Video Games, Meghan Blythe Adams

Electronic Thesis and Dissertation Repository

This dissertation analyzes gendered death animations in video games and the way games thematize death to remarginalize marked characters, including women. This project combines Georg Wilhelm Friedrich Hegel’s work on the human subjection to death and Georges Bataille’s characterization of sacrifice to explore how death in games stages markedness. Markedness articulates how a culture treats normative identities as unproblematic while marking non-normative identities as deviant.

Chapter One characterizes play as a form of death-deferral, which culminates in the spectacle of player-character death. I argue that death in games can facilitate what Hegel calls tarrying with death, embracing our subjection to …

Happiest People Alive: An Analysis Of Class And Gender In The Trinidad Carnival, Asha L. St. Bernard

Electronic Thesis and Dissertation Repository

Many of the marketing strategies inherent to the modern version of the Trinidad Carnival include texts that represent Trinidadians as young, fit, bikini-wearing, party enthusiasts. In these advertisements, Trinidadians are often characterized as carefree and welcoming to anyone participating in the much-anticipated annual festival. However, dominant narratives highlight certain groups and cultural aspects of the island while frequently masking several inequalities. They cleverly conceal other narratives and therefore marginalize groups and individuals from the very festival that is understood by many as a national symbol. Through informal participant-observation, and an analysis of some of the main promotional material, in particular …

Face Value: Beyond The Surface Of Brand Philanthropy And The Cultural Production Of The M.A.C Aids Fund, Andrea Benoit

Electronic Thesis and Dissertation Repository

This dissertation provides a cultural and business history of M.A.C Cosmetics and its philanthropic arm, the M.A.C AIDS Fund. M.A.C Cosmetics originated in Toronto, Canada in 1981 and its growth coincided with the AIDS epidemic. Since 1994, the M.A.C AIDS Fund has raised more than $315 million for organizations that assist people affected by HIV/AIDS, through the sale of M.A.C’s VIVA GLAM lipstick. While some business scholars have discussed M.A.C’s distinctive use of cause marketing, very few works on the cosmetics industry, as well as cultural and media studies works on cause marketing, have dealt at length with M.A.C. Tracing …

Watching The Games: Critical Media Literacy And Students’ Abilities To Identify And Critique The Politics Of Sports, Raúl J. Feliciano Ortiz

Electronic Thesis and Dissertation Repository

Sport can be the source of fitter, healthier and better lifestyles. However, sport can also be a vehicle for the reproduction of problematic notions of gender, race, nationality, industry, et cetera. If people who consume and participate in sport are unequipped to identify and question these issues, they will continue reproducing these conceptions uncritically. As a proponent of Critical Media Literacy (CML), through this dissertation I encourage educators to teach students the skills and knowledge to recognize and critically assess these and other problematic discourses in sports media. In this dissertation, I set out to discover if adolescents possess …