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Full-Text Articles in Arts and Humanities

"I'M Controlling And Composing": The Role Of Metacognition In The Incredible Machine, Marc A. Ouellette Jan 2019

"I'M Controlling And Composing": The Role Of Metacognition In The Incredible Machine, Marc A. Ouellette

English Faculty Publications

The mouse sets the bowling ball in motion, which falls and squeezes the bellows, which sends out a puff of air, which sends the balloon into the gears that are connect by a belt to another mouse’s exercise wheel. The balloon pops. Having learned how this routine functions, I then move my mouse to connect the rest of the on-screen mice so that the pulleys of all of the caged mice spin with their wheels to punish the puzzle in time allowing me to move to the next level. Eventually, I will be able to make my own versions of …


Retail Tales And Tribulations: Transmedia Brands, Consumer Products, And The Significance Of Shop Talk, Avi Santo Jan 2019

Retail Tales And Tribulations: Transmedia Brands, Consumer Products, And The Significance Of Shop Talk, Avi Santo

Communication & Theatre Arts Faculty Publications

This article challenges media studies scholars to pay closer attention to retail spaces as sites that mediate how entertainment franchises engage consumers. Examining retail through a media industries lens, it argues that retail is a site of struggle among retailers and brand owners over how brand stories are told, if at all. The article explores both the storytelling devices used in telling Frozen and Sesame Street stories at Target and how shop talk among retailers, brand owners, and manufacturers shapes the kinds of stories that entertainment properties can tell at retail, especially as those stories intersect with retail imaginings of …