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An Analysis Of The Programming Of Local And Foreign Content In Kenya’S Tv Programming, Christine Kasiva Muthee
An Analysis Of The Programming Of Local And Foreign Content In Kenya’S Tv Programming, Christine Kasiva Muthee
Theses & Dissertations
This study analysed the content programming on Kenyan TV and established the factors that inform TV managers' preference for foreign content and the attendant effects such preferences have on the local filming/production industry. This research was guided by three objectives, to investigate: What is in the programming menu of Kenyan TV stations. The factors that inform TV programming managers preference for foreign TV content and the ways that programming of foreign content influence the local filming/production industry. This study was anchored on two theories that is the cultural imperialism theory and the political economy of mass media theory. This research …