Arts and Humanities Commons^™

E-Commerce Mental Models Of Upper Middle Class Chinese Female Consumers In Beijing, Yunfan Song

Open Access Theses

The purpose of this study was to understand and explore the mental models of Chinese consumers towards e-commerce. A mental model is a representation formed by consumers based on their experience and observation, which finally influence their task performances. Due to the different experiences and contexts, the mental models of Chinese consumers could be various. This study investigated one of the subgroups in depth, which is the upper middle class female in Beijing, China.

To achieve the purpose of the study, a qualitative research was conducted in China, and participants were interviewed about their perceptions of, and experiences with, online …

Faut-Il Obéir À La Loi ? – Les Pensées Politiques Des Femmes Dans La Littérature Épistolaire Et Les Mémoires Choisis À L’Époque De La Révolution Française, Justyna Czader

Open Access Theses

L'écriture est un témoin qui est difficilement corrompu-Montesquieu, L'esprit des lois. Mémoires and lettres de prisons take us to places we haven't been: prisons in bloody revolutionary Paris and the deadly Place de la Concorde. Women with different social backgrounds fought for their rights denied officially by the revolutionary authorities. They fought back was through plays, mémoires or letters. According to Philippe Lejeune, since the 18th century autobiography has become a phenomenon of civilization. I argue that the lettres de prison present not only a form of epistolary communication, but also as many personal testimonies, recollections of events and emotions …

Analyzing Responses To Open Ended Questions For Spirit Using Aspect Oriented Sentiment Analysis, Animesh Jain

Open Access Theses

Open ended questions provide an effective way of measuring the attitude and perception of respondents towards a topic. Surprising Possibilities Imagined and Realized through Information Technology (SPIRIT) was a program (2008-2012) that employed open-ended questions to gauge program participants' attitudes related to computing. SPIRIT sought to increase the interest of high school students, especially female students, towards computing courses and careers. Pre- and post-attitude surveys were used during the program to measure the changes in attitudes of the participants towards IT and also to analyze the impact different sessions had on different demographic groups of participants. The open-ended survey questions …

An Exploratory Study Of Diversified Mentoring Relationships Among Graduate Students And Their Advisors In Science, Technology, Engineering, And Mathematics Fields, Krystin R. Bodden

Open Access Theses

Minorities and women continue to be underrepresented in science, technology, engineering, and mathematics (STEM) fields. In graduate education, factors such as racism, prejudice, discrimination, sexism, stereotypes, tokenism, and a lack of role models can all plague students and contribute to uncompleted degrees and non-entrance into STEM fields. One of the tools being used to combat these barriers is effective mentoring. Graduate students and their advisors generally have close working relationships and advisors serve in a tremendously important role in the development of the graduate student, so an effective mentoring relationship is vital.

The purpose of this study was to explore …

An Exploratory Analysis Of Fruit And Vegetable Consumption In Black Men, Jacqueline Reiter

Open Access Theses

Objective: Multiple peer-reviewed studies have found an association between fruit and vegetable consumption and lower risk for diseases such as hypertension, stroke and cancer. In other related studies, education level, retail food environment, and fruit and vegetable consumption were also examined together to discover patterns and associations. Currently, Black males have a higher risk for poor health outcomes. Limited research has focused specifically on Black men's fruit and vegetable consumption. This study explored the association between education level, food store access (measured by proximity) and fruit and vegetable consumption in black African American men.

Design: The data for this study …