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Full-Text Articles in Arts and Humanities
Can Marketing Transcend Entrenched Gender Biases?, Thinh Nguyen
Can Marketing Transcend Entrenched Gender Biases?, Thinh Nguyen
Markets, Globalization & Development Review
Through a feminist lens, Maclaran and Chatzidakis (2022) challenge conventional assumptions about gender, emphasizing its performative nature shaped by social practices rather than inherent traits. This commentary extends analyses of key themes such as gender performativity, the male gaze, and subject-object binaries within marketing. It critiques how marketing strategies reinforce existing power imbalances and systemic biases rooted in historical narratives. The writing also reflects on media interpretations of gender issues through films like 'Turning Red' and 'Barbie'. By contextualizing gendered marketing within broader societal frameworks, this writing contributes to ongoing dialogues in media studies, sociology, and gender studies, highlighting the …
Beauvoir, “French” Feminisms, And “Translation Work:” A Roundtable Conversation, Sandrine Sanos, Judith G. Coffin
Beauvoir, “French” Feminisms, And “Translation Work:” A Roundtable Conversation, Sandrine Sanos, Judith G. Coffin
Journal of Feminist Scholarship
This conversation featuring four scholars—Sandrine Sanos, Judith G. Coffin, Lorraine Delavaud, Marine Vaslin—took place on zoom on December 1, 2023. It was organized, transcribed, and edited by Sandrine Sanos who also wrote the introduction to contextualize the conversation. The roundtable reflects on the making of the translation of Judith Coffin’s book on Beauvoir; and how it became a collective object, and the challenges and productive limitations that it involved, showing how such a project helped forge and relied upon transnational, transdisciplinary, and transgenerational feminist solidarities. The ways Beauvoir became a transatlantic object sheds light on the ways that the book …