Arts and Humanities Commons^™

Iteration One, Julian Suver

Masters Theses

In the fashion world, companies put a lot of effort towards classifying their products as luxury to the consumer. The age of social media has aggrandized collaborations with famous artists, endorsements by celebrities and even the appointment of pop stars as directors of the biggest fashion houses in the world, as if this makes the clothing better. I can't help but question what luxury actually means when you strip away marketing and if this status can be given or taken away. If a silk dress gets irreparably stained or ripped is it still luxury? Is an old band T-shirt found …