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Entrepreneurial and Small Business Operations

SASAH 4th Year Capstone and Other Projects: Publications

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Full-Text Articles in Arts and Humanities

Experiential Learning Final Report: Scrumgenius, Alexandra Wyatt Jan 2020

Experiential Learning Final Report: Scrumgenius, Alexandra Wyatt

SASAH 4th Year Capstone and Other Projects: Publications

Alexandra Wyatt reports on her internship with ScrumGenius, a digital standup bot that works to get rid of wasted time in in-person standup meetings by asking teams a few simple questions to gather metrics on their goals, tasks and blockers. This report details her tasks and different roles and the work she accomplished, as well as what she learned from working there, including copywriting, vector image creation, and SEO and keyword targeting tactics to help boost the online presence of ScrumGenius. Alexandra discusses honing pre-existing skills in writing and content creation and developing new skills that will be helpful in …


Basement Business 101, Alex Busch Nov 2018

Basement Business 101, Alex Busch

SASAH 4th Year Capstone and Other Projects: Publications

For her Experiential Learning course, Alex designed a brochure to help new business owners effectively manage their new endeavours. Alex started her own small business of custom paintings of horses, and used her own business model to break down the process of starting a business into six steps with advice and detailed examples.