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English Language and Literature

Selected Works

2010

English

Articles 1 - 5 of 5

Full-Text Articles in Arts and Humanities

Challenges And Strategies Of Mobile Advertising In India, Ratnesh Dwivedi Mr Nov 2010

Challenges And Strategies Of Mobile Advertising In India, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

Advertising is paid communication through a medium in which the sponsor is identified and the message is controlled. Every major medium is used to deliver these messages, including: television, radio, movies, magazines, newspapers, the Internet and today’s growing mobile advertising. Advertisements can also be seen on the seats of grocery carts, on the walls of an airport walkway, on the sides of buses, heard in telephone hold messages and instore PA systems but get paid for reading SMS on our mobile phones .It is the new way of marketing strategy for reaching subscribers. Mobile advertising is the business of encouraging …


Tenn Tlc Creative Teaching Grant Application, Jenn Fishman Dec 2009

Tenn Tlc Creative Teaching Grant Application, Jenn Fishman

Jenn Fishman

No abstract provided.


Overview: Rwl Speaker Series, Jenn Fishman Dec 2009

Overview: Rwl Speaker Series, Jenn Fishman

Jenn Fishman

Through the efforts of Jenn Fishman and Mike Keene, the Rhetoric, Writing, and Linguistics (RWL) Division of the English Department organized a Speakers Series between Fall 2006 and Spring 2011 using annually allotted monies from the Hodges Better English Fund.


Freewriting And Free Speech: A Pragmatic Perspective, Peter Elbow, Janet Bean Dec 2009

Freewriting And Free Speech: A Pragmatic Perspective, Peter Elbow, Janet Bean

Peter Elbow

No abstract provided.


Itc Faculty Fellows Application, Jenn Fishman Dec 2009

Itc Faculty Fellows Application, Jenn Fishman

Jenn Fishman

No abstract provided.