Arts and Humanities Commons^™

The Language Of Fashion: Communication, Conceptual Clothing, And The Runway Performance, Jarred Johnson

Mahurin Honors College Capstone Experience/Thesis Projects

Scholars have long neglected the study of fashion as anything other than a socioeconomic and cultural phenomena that reflects the more substantial political and historical zeitgeist of a time period. This study takes up Gilles Lipovetsky’s plea for a “theoretical facelift” of the study of fashion. Using an original theoretical framework that delineates the communicative structures of fashion as fabric, drape, and accessory, this work analyzes the conceptual meaning of runway performances by designers Alexander McQueen and Marc Jacobs. Though conceptual fashion shows are often described as spectacles intended to stir up a label’s recognition and ultimately bolster sales, the …