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“I Know What Nothing Means”: Nostalgia, Hope, And The Postmodern Search For The Sublime, Kathryn L. Donati Jan 2024

“I Know What Nothing Means”: Nostalgia, Hope, And The Postmodern Search For The Sublime, Kathryn L. Donati

Theses and Dissertations

Amid simultaneous crises of self, nation, digital citizenship, global health, climate change, and socio-political polarization, to name but a few of the catastrophes that seem to define life in the global West in the twenty-first century, where do we find hope? Do we find it at all? Is there any hope to be found? These are the questions that serve as the genesis for this undertaking in which I locate the origin of these crises far before the events of the 2016 and 2020 elections, far before even the panic of Y2K. I begin my examination of hope in contemporary …


Doctors And Saints: Preparing Albert Camus’S The Plague To Address The Dangers Of Christian Nationalism, Christopher J. Williams Jan 2024

Doctors And Saints: Preparing Albert Camus’S The Plague To Address The Dangers Of Christian Nationalism, Christopher J. Williams

Theses and Dissertations

My project is focused on identifying and responding to Christian nationalism in United States politics by utilizing Albert Camus’s novel The Plague. The Plague found heightened popularity during the COVID-19 pandemic and its lasting legacy points to what should be long-term prominence in the public eye. With its popularity and anti-fascist content, The Plague is an appropriate text to utilize for addressing America’s Christian nationalism. My paper functions with a foundation on the work of Kenneth Burke, particularly his focus on literature’s utility as equipment for living.

I use my project to suggest that The Plague is not in an …


Notes Toward A Personal Afrofuturism, Jalen T. Adams Jan 2024

Notes Toward A Personal Afrofuturism, Jalen T. Adams

Theses and Dissertations

This paper is penned by a young adult who is generally confused about a lot of things regarding life, but has one singular focus that is perhaps larger than life—trying to find the bridge between a future already lived, and a past yet to happen. These are his findings so far.


Fascism In Sci-Fi: "Mobilizing Passions" In Robert A. Heinlein's Starship Troopers, Alton C. Ayers Jan 2023

Fascism In Sci-Fi: "Mobilizing Passions" In Robert A. Heinlein's Starship Troopers, Alton C. Ayers

Theses and Dissertations

This thesis responds to criticism of Robert A. Heinlein’s Starship Troopers (1959) as a “fascist” novel by further investigating the claim through a close reading of the novel that applies political theory scholarship on fascism. Chapters I and II introduce the novel along with its general reception and controversy. These chapters consider the accusations of “fascism” given to the novel while at the same time understanding that a clear, exact definition of “fascism” has long been grappled with by scholars since the rise of the regimes in Nazi Germany and Fascist Italy. Chapters III and IV apply political theory to …


Snapshots Of A Fictional Past: Photographic Nostalgia In The Early 20th Century Art Novel., Harry A. Jones Iv Jan 2022

Snapshots Of A Fictional Past: Photographic Nostalgia In The Early 20th Century Art Novel., Harry A. Jones Iv

Theses and Dissertations

In this dissertation I argue that the proliferation of a mass codependent relationship with nostalgia in the twentieth century shares a parallel history with the widespread adoption of the reproducible image being used by collective audiences as a supplement for natural memory, or what Proust names “voluntary memory.” This conflict between nostalgia-hungry consumers and artists inspired groups such as Alfred Stieglitz’s Photo-Secessionists and artistically minded authors like Henry James, who employed increasingly complex photographic and literary practices to resist the images’ tendency to debase the aesthetic quality of their own work. Authors such as Marcel Proust and William Faulkner used …


Once Upon A Time/There Was A Story That Began: Novelty, Endings, And Chronotope In John Barth’S The Tidewater Tales, Zachary K. Gibson Jan 2022

Once Upon A Time/There Was A Story That Began: Novelty, Endings, And Chronotope In John Barth’S The Tidewater Tales, Zachary K. Gibson

Theses and Dissertations

This thesis examines the use of frame tales, genre blending, multi-voiced narration, and circular structure in John Barth’s 1987 novel, The Tidewater Tales. It tracks the isomorphy of Barth’s general aesthetic project, set forth in his essays, “The Literature of Exhaustion,” “The Literature of Replenishment,” and “Very Like an Elephant: Reality Versus Realism,” onto the theoretical aesthetics of Russian philosopher Mikhail Bakhtin. Both Barth and Bakhtin praise the novel its omnivorous capability to accommodate, and juxtaposes conflicting genres against one another; they each see the novelist as an “arranger” or “orchestrator,” who reassembles pre-existing forms to make them …


From Small Beginnings To Large-Scale Harm: On Demagoguery And Misogyny In The Classroom And Writing Center, Shannon Roberson Jan 2020

From Small Beginnings To Large-Scale Harm: On Demagoguery And Misogyny In The Classroom And Writing Center, Shannon Roberson

Theses and Dissertations

My project is grounded in the rhetorical concept of aretê—excellence or virtue—as it relates to education and educational spaces within demagogic and misogynist cultural forces. The problems of demagoguery and misogyny stem from small-scale perpetuation of agonistic norms that go unaddressed in U.S. culture, a culture that is deeply identity-driven. These forces persist on social media platforms and within patriarchal systems of education.

For my project, I suggest rhetorical media literacy education of small-scale demagoguery moments on social media as a way to bring awareness to larger-scale events. On a micro-scale, social media influencers cultivate behaviors that mimic demagogic …


Out Of The Margins: Evolving Narrative Representation Of Women In Video Games, Rowan Lucas Jan 2019

Out Of The Margins: Evolving Narrative Representation Of Women In Video Games, Rowan Lucas

Theses and Dissertations

This thesis examines narrative representation of female characters in video games and how game narratives and representations contribute to socio-cultural discourse. First, this thesis explores and defines the cultural background for female representation in video games. It then defines video games as a type of text and describes the features that are unique to games, such as the use of avatars, and what impacts these features have on game narratives. The thesis attempts to establish evidence of an evolutionary arc of comprehensive female representation in video games by first exploring historical female narrative tropes, and then comparing them to narrative …


The Mountains At The End Of The World: Subcultural Appropriations Of Appalachia And The Hillbilly Image, 1990-2010, Paul L. Robertson Jan 2019

The Mountains At The End Of The World: Subcultural Appropriations Of Appalachia And The Hillbilly Image, 1990-2010, Paul L. Robertson

Theses and Dissertations

There is an aversion within the field of Appalachian Studies to addressing the cultural formulations of the Appalachian/hillbilly/mountaineer as an icon of aggressive resistance. The aversion is understandable, as for far too long images of the irrationally and savagely violent mountaineer were integral to the most gross popular culture stereotypes of Appalachia. Media consumers often take pleasure or comfort in these images, which usually occur in a reactionary context with the hillbilly as either a type of nationally necessary savage OR as an unregenerate barbarian against whom a national civilization will triumph and benefit by the struggle.

I bookend my …


Adaptive Acts: Queer Voices And Radical Adaptation In Multi-Ethnic American Literary And Visual Culture, Michael M. Means Jan 2019

Adaptive Acts: Queer Voices And Radical Adaptation In Multi-Ethnic American Literary And Visual Culture, Michael M. Means

Theses and Dissertations

Adaptation Studies suffers from a deficiency in the study of black, brown, yellow, and red adaptive texts, adaptive actors, and their practices. Adaptive Acts intervenes in this Eurocentric discourse as a study of adaptation with a (queer) POC perspective. My dissertation reveals that artists of color (re)create texts via dynamic modes of adaptation such as hyper-literary allusion, the use of meta-narratives as framing devices, and on-site collaborative re-writes that speak to/from specific cultural discourses that Eurocentric models alone cannot account for. I examine multi-ethnic American adaptations to delineate the role of adaptation in the continuance of stories that contest dominant …


Why Katniss Everdeen Is Our Favorite Feminist – An Analysis Of The Heroine Of The Hunger Games Film Saga And Her Reception By Young Female Spectators, Paula Talero Álvarez Jan 2018

Why Katniss Everdeen Is Our Favorite Feminist – An Analysis Of The Heroine Of The Hunger Games Film Saga And Her Reception By Young Female Spectators, Paula Talero Álvarez

Theses and Dissertations

THROUGH THE FIGURE OF FICTIONAL CHARACTER KATNISS EVERDEEN, THIS DISSERTATION STUDIES HOW THE FILM INDUSTRY SIMULTANEOUSLY ENTRENCHES AND DISRUPTS GENDER, SEXUAL, AND RACIAL NORMATIVITIES. THE PROJECT USES TEXTUAL ANALYSIS AND PARTICIPANT RESEARCH TO ANALYZE HOW THE FILMS AND NOVELS OF THE HUNGER GAMES SAGA ENCAPSULATE BOTH DOMINANT AND ALTERNATIVE CONCEPTIONS RELATED TO FEMININITY, MASCULINITY, WOMANHOOD, AND MOTHERHOOD. IT ALSO EXPLORES IF AND HOW THE FEMALE HEROINE CAN BE READ AS FEMINIST AND PRODUCES A SENSE OF EMPOWERMENT. I CONCLUDE THAT ALTHOUGH THE INDUSTRY IS PRODUCING NEW MODELS OF WOMANHOOD THAT CHALLENGE TRADITIONAL GENDER ROLES, IT STILL PERPETUATES ROMANTIC IDEALS AND …


"To Conceive With Child Is The Earnest Desire If Not Of All, Yet Of Most Women": The Advancement Of Prenatal Care And Childbirth In Early Modern England: 1500-1770, Victoria E.C. Glover Jan 2018

"To Conceive With Child Is The Earnest Desire If Not Of All, Yet Of Most Women": The Advancement Of Prenatal Care And Childbirth In Early Modern England: 1500-1770, Victoria E.C. Glover

Theses and Dissertations

This thesis analyzes medical manuals published in England between 1500 and 1770 to trace developing medical understandings and prescriptive approaches to conception, pregnancy, and childbirth. While there have been plenty of books written regarding social and religious changes in the reproductive process during the early modern era, there is a dearth of scholarly work focusing on the medical changes which took place in obstetrics over this period. Early modern England was a time of great change in the field of obstetrics as physicians incorporated newly-discovered knowledge about the male and female body, new fields and tools, and new or revived …


I Am An Author: Performing Authorship In Literary Culture, Justin R. Greene Jan 2018

I Am An Author: Performing Authorship In Literary Culture, Justin R. Greene

Theses and Dissertations

Authorship is not merely an act of putting pen to paper or fingers to keyboard; it is a social identity performance that includes the use of multiple media. Authors must be hyper- visible to cut through the dearth of information, entertainment options, and personae vying for attention in our supersaturated media environment. As they enter the literary world, writers consciously create characters and narratives around themselves, and through the consistent and believable enactment of these features, authors are born. In this dissertation, I analyze the performance of authorship in U.S. literary culture through an interdisciplinary framework. My work pulls from …


The Player’S Journey: Ludology And Narratology In Modern Gaming, Angelica Fuchs Jan 2018

The Player’S Journey: Ludology And Narratology In Modern Gaming, Angelica Fuchs

Theses and Dissertations

This thesis examines the evolution of gaming criticism (specifically ludology and narratology) and games as a medium of expression through the use of case studies. These case studies look at some of the core aspects of four major titles (The Last of Us, Horizon Zero Dawn, various BioWare games and Journey) and survey how these games work to effectively employ a narrative while maintaining an immersive, intuitive system for the player to interact with. Through these titles, the thesis suggests that in order to gain a full scope of a game’s intentions, studies should analyze more than …


The Best Story: Zelda Sayre Fitzgerald's Return To The South Revealed Through The Analysis Of Her Articles And Fiction Published Between 1920 And 1932, Kemry H. Farthing Jan 2018

The Best Story: Zelda Sayre Fitzgerald's Return To The South Revealed Through The Analysis Of Her Articles And Fiction Published Between 1920 And 1932, Kemry H. Farthing

Theses and Dissertations

This thesis examines Zelda Sayre Fitzgerald’s writing published between 1920 and 1932. To date, biographers and scholars have largely failed to carefully examine and understand Zelda’s publications. During this period Zelda critiques the materialism and generational lack of respect she finds in the North in her articles, while using her imagination to discuss the possibilities of the South in her short stories. All of her works during these years culminate in her novel, Save Me the Waltz, in which much of her life and return to the South is mirrored by her heroine, Alabama Knight. This thesis examines Zelda’s …


Theatrical Texts And Contexts: Poe And Hawthorne’S Fictional Women, Savannah M. Singletary Jan 2017

Theatrical Texts And Contexts: Poe And Hawthorne’S Fictional Women, Savannah M. Singletary

Theses and Dissertations

Edgar Allen Poe and Nathaniel Hawthorne are arguably two of the most highly read and heavily debated nineteenth-century antebellum authors in America. Their writings fascinate readers, while their character depictions, particularly their characterizations of fictional women, prompt intense academic debate. This thesis examines the previously less-studied historical developments surrounding Poe and Hawthorne in the antebellum era that shaped their approach to writing fiction. In particular, this study scrutinizes the effects of the development of a newly popular art form, ballet, the ascendency of female authorship, and the impact of American theatrical reform upon antebellum authors’ authorial faculties, especially Hawthorne and …


“The Heighe Worthynesse Of Love”: Visions Of Perception, Convention, And Contradiction In Chaucer’S Troilus And Criseyde, John J. Hertz Jan 2017

“The Heighe Worthynesse Of Love”: Visions Of Perception, Convention, And Contradiction In Chaucer’S Troilus And Criseyde, John J. Hertz

Theses and Dissertations

This thesis examines three images associated with the manuscripts and early printed editions of Chaucer’s Troilus and Criseyde which I have dubbed “Prostrate Troilus,” “Pandarus as Messenger,” and “Criseyde in the Garden.” These images are artifacts of contemporary textual interpretation that “read” Chaucer’s text and the tale of Troilus. They each illustrate the way in which Troilus, Pandarus, and Criseyde “read” images, gestures, symbols, and speeches within the narrative, and they show how these characters are constrained and influenced by their individual primary modes of perception. Troilus reads but does not analyze. Pandarus actively reads his own meanings into messages. …


The Odcombian Climber: How Thomas Coryate Employed Media For Social Advantage, Julian T. Neuhauser Jan 2017

The Odcombian Climber: How Thomas Coryate Employed Media For Social Advantage, Julian T. Neuhauser

Theses and Dissertations

Thomas Coryate (1577?-1617), the writer, traveler and social climber, embraced various media in order to achieve social gains. This thesis surveys the content and materiality of writings by and about Coryate to investigate the nature of his sociability. The study begins by drawing on John Hoskyns’ (1566–1638) poem, “Convivium philosophicum,” to explore how Coryate used oral and social performance to create a unique form of sociability through which mockery is transmuted into praise. This thesis then addresses how Coryate’s sociability factored into the conflation of aspects of manuscript and print media in the production of the “Panegyricke Verses” that were …


Relocations Of The 'Outraged Slave': Transatlantic Reform Conversations Through Douglass's Periodical Fiction, Nikki D. Fernandes Jan 2017

Relocations Of The 'Outraged Slave': Transatlantic Reform Conversations Through Douglass's Periodical Fiction, Nikki D. Fernandes

Theses and Dissertations

Through their editorial arrangements of African-American, Euro-American and European poetry, fiction and news, Frederick Douglass’s anti-slavery periodicals (The North Star and Frederick Douglass’ Paper) imagine a cosmopolitan discourse that predates the segregated realities of the antebellum United States. In spite of Southern blockades against the infiltration of Northern texts, Douglass’s material space uniquely capitalized on the limited restrictions of his reprinting culture to relocate the voice of the ‘outraged slave’ onto a global stage. From the poems of Phillis Wheatley and William Cowper to Charles Dickens’s Bleak House and Douglass’s own novella “The Heroic Slave,” this project considers how …


(Re)Mediating The Spirit: Evangelical Christian Young Adult Media, Tamara Watkins Jan 2017

(Re)Mediating The Spirit: Evangelical Christian Young Adult Media, Tamara Watkins

Theses and Dissertations

"We are in the world, but not of the world," a maxim frequently spoken in evangelical Christian culture, provides insight into how these individuals view their relationship with secular culture. They presume to share the same temporal plane with secular culture, but do not participate in it. In this dissertation, I explore whether the division between evangelical Christian culture and secular culture is as clear as this aphorism implies. To facilitate this investigation, I examine media Christian content creators created for an American evangelical Christian young adult audience in the early twenty-first century, specifically focusing on novel-length fiction, comics and …


Catching All Passions In His Craft Of Will: Portraits And Pater In Oscar Wilde’S “The Portrait Of Mr. W. H.”, Rebecca E. Jones Jan 2016

Catching All Passions In His Craft Of Will: Portraits And Pater In Oscar Wilde’S “The Portrait Of Mr. W. H.”, Rebecca E. Jones

Theses and Dissertations

This thesis examines Oscar Wilde’s “The Portrait of Mr. W. H.” as the product of Wilde’s long interest in critic Walter Pater’s literature and scholarship. From its first iteration published in 1889, through Wilde’s ongoing revision and expansion into the version commonly anthologized today, “The Portrait of Mr. W. H.” is an evolving work that mirrors Wilde’s enduring relationship with the art and ideas of his former teacher. This relationship is explored in three contexts: Pater’s contribution to Wilde’s understanding of the Renaissance period; the steady influence of Pater’s ideas and persona on Wilde’s other major works from the period …


“‘It’S A Cu’Ous Thing Ter Me, Suh’: The Distinctive Narrative Innovation Of Literary Dialect In Late-Nineteenth Century American Literature”, Kym M. Goering Jan 2016

“‘It’S A Cu’Ous Thing Ter Me, Suh’: The Distinctive Narrative Innovation Of Literary Dialect In Late-Nineteenth Century American Literature”, Kym M. Goering

Theses and Dissertations

American literature and verse advanced in dialectal writing during the late-nineteenth century. Charles Chesnutt’s “The Goophered Grapevine” (1887), “Po’ Sandy” (1888), and “Hot-Foot Hannibal” (1899); Joel Chandler Harris’ Uncle Remus: His Songs and His Sayings (1881); Thomas Nelson Page’s “Marse Chan” (1884); and Mark Twain’s “Sociable Jimmy” (1874) and “A True Story, Repeated Word for Word as I Heard It” (1874) provided diverse dialect representations. Dialect expanded into poetry with


James Whitcomb Riley’s “She ‘Displains’ It” (1888), “When the Frost is on the Punkin” (1882), and “My Philosofy” (1882) and Paul Laurence Dunbar’s “The Spellin’ Bee” (1895), “An Ante-Bellum Sermon” …


Narrative And The Reconfiguration Of The Humanist Subject In Robbe-Grillet, Ballard, And Ligotti, Zachary L. Acosta-Lewis Jan 2016

Narrative And The Reconfiguration Of The Humanist Subject In Robbe-Grillet, Ballard, And Ligotti, Zachary L. Acosta-Lewis

Theses and Dissertations

This thesis examines the utility of the novels, short stories, critical writing, and generically indistinct work of Alain Robbe-Grillet, J.G. Ballard, and Thomas Ligotti in developing a critique of the contemporary manifestations of liberal humanist social, economic, and political subjectivities. To this end, the concurrence of formal fragmentation and sublime aesthetics in early Gothic fiction models the manner in which narrative structures can appropriate structural tropes of dominant institutions, critically reflecting ideological fracture. Read according to the assemblative approach outlined by Deleuze and Guattari, these authors serve as a productive and incisive response to the hegemony of capitalist territorialization with …


The New Gatekeepers: How Blogs Subverted Mainstream Book Reviews, Rebecca E. Johnson Jan 2016

The New Gatekeepers: How Blogs Subverted Mainstream Book Reviews, Rebecca E. Johnson

Theses and Dissertations

Book reviewing has a fraught history in the United States. Reviewers have long been accused of not being analytical enough. It should be no wonder then with the emergence of social media that online book reviewing has become increasingly popular. Online reviewers, especially book bloggers, are no literary gatekeepers in their own right, shaping the tastes of readers across the world. Book blogs in particular pay special attention to titles which have long been derided by institutions such as libraries, academia, publishers, and bookstores. These literary gatekeepers typically ignore romance, fantasy, mystery, science fiction, young adult fiction, comic books, and …


The Color Of Memory: Reimagining The Antebellum South In Works By James Mcbride Through The Use Of Free Indirect Discourse, Janel L. Holmes Jan 2016

The Color Of Memory: Reimagining The Antebellum South In Works By James Mcbride Through The Use Of Free Indirect Discourse, Janel L. Holmes

Theses and Dissertations

This thesis examines the use of interior narrative techniques such as free indirect discourse and internal monologue in two of James McBride’s neo-slave narratives, Song Yet Sung (2008) and The Good Lord Bird (2013). Very limited critical attention has been given to these neo-slave narratives that illustrate McBrides attention to characterization and focalized narration. In these narratives McBride builds upon the revelations he explores in his bestselling memoir, The Color of Water (1996, 2006), where he learns to disassociate race and character. What he discovers about not only his mother, but also himself, inspires his re-imagination of the people who …


Magic At The Crossroads: The Rise Of The Video Essay, Morganne Tinsley August Jan 2016

Magic At The Crossroads: The Rise Of The Video Essay, Morganne Tinsley August

Theses and Dissertations

This thesis examines the birth, rise in popularity, and evolution of the video essay, a subgenre of the essay found recently in online literary journals. Chapter one provides a brief history of the alphabetic essay as it expands to include photo essays, audio essays, and essay-films. The second chapter outlines the history of the online literary journal and John Bresland’s role in the introduction of the video essay as it appears in online journals. Chapter three contains an examination of the way image, text, and sound function in video essays and the tools and strategies essayists are using to create …


The Transition From The Psychical To The Psychological: An Examination Of William James’ Influence On Henry James’ “The Turn Of The Screw”, Harry A. Jones Iv Jan 2016

The Transition From The Psychical To The Psychological: An Examination Of William James’ Influence On Henry James’ “The Turn Of The Screw”, Harry A. Jones Iv

Theses and Dissertations

This thesis will show that, in its original form, “The Turn of the Screw” acted as a monument to the intellectual unity shared between Henry James and his brother William. Through evaluating James’ biography, memoirs, and letters with William, this thesis will illustrate the subtle collaborative inspirations that initially helped James write the first twelve-part serial edition of “The Turn of the Screw” for Collier’s Weekly, which ran from January 27, 1898 until April 16, 1898. I will also demonstrate the effect of William’s philosophy and his death on the revisions James’ made to his story as published in the …


Social Performance And Reticence: Mental Negotiations In Austen, Brontë, And Eliot, Meredith L. Spencer Jan 2015

Social Performance And Reticence: Mental Negotiations In Austen, Brontë, And Eliot, Meredith L. Spencer

Theses and Dissertations

This thesis examines how three nineteenth-century British novels purvey and critique contemporary standards regarding social performance and reticence and the strains such standards place on those whose dispositions disincline them to conform to the regulations for decorum articulated in conduct books of the time. Utilizing the psychological lens of introversion and extroversion alongside the cognitive narrative theories of Alan Palmer and Lisa Zunshine, this thesis investigates the construction of individual character identities through the reading of interactions among multiple fictional minds in Charlotte Brontë’s Villette (1853), Jane Austen’s Pride and Prejudice (1813), and George Eliot’s The Mill on the Floss …


Speed And Resolution In The Age Of Technological Reproducibility, Shawn Taylor Jan 2015

Speed And Resolution In The Age Of Technological Reproducibility, Shawn Taylor

Theses and Dissertations

The rate of acceleration of the biologic and synthetic world has for a while now, been in the process of exponentially speeding up, maxing out servers and landfills, merging with each other, destroying each other. The last prehistoric relics on Earth are absorbing the same oxygen, carbon dioxide and electronic waves in our biosphere as us. A degraded .jpeg enlarged to full screen on a Samsung 4K UHD HU8550 Series Smart TV - 85” Class (84.5” diag.). Within this composite ecology, the ancient limestone of the grand canyon competes with the iMax movie of itself, the production of Mac pros, …


The Editorial Double Vision Of Maxwell Perkins: How The Editor Of Fitzgerald, Hemingway, And Wolfe Plied His Craft, Rachel F. Van Hart Jan 2015

The Editorial Double Vision Of Maxwell Perkins: How The Editor Of Fitzgerald, Hemingway, And Wolfe Plied His Craft, Rachel F. Van Hart

Theses and Dissertations

Scholars and literary enthusiasts have struggled for decades to account for editor Maxwell Perkins’s unparalleled success in facilitating the careers of many of the early twentieth century’s most enduring and profitable writers, among them F. Scott Fitzgerald, Ernest Hemingway, and Thomas Wolfe. This study seeks to penetrate that mystery by dissecting Perkins’s editorial practice and examining how he navigated the competing tensions between commercial success and aesthetic integrity in various circumstances. At play in the construction of his literary legacy are prevailing perceptions of authorship, complex interpersonal relationships, and the inherent battle between art and commerce. Focusing on his day-to-day …