Arts and Humanities Commons^™

The Soul Of Man Under Capitalism, Joe L. Cantu

Theses and Dissertations - UTB/UTPA

This paper examines the consciousness of three literary characters, divided by space and time, from mid nineteenth century Russia, mid twentieth century Italy, to late twentieth century American society. This paper exposes literature’s rendition of modern man’s varying consciousness as shaped by the changing social conditions around him. This paper recognizes these varying social conditions as different stages in capitalism’s development. Capitalism has a history; the literature this paper examines discloses its negative impact on the consciousness of its characters. In analyzing Notes from the Underground, Contempt, and American Psycho, three novels separated by geography and spanning a timeframe of …

Aqui Es: The Rhetoric Of Identification In An Act Of Local Branding, Bonnie M. Garcia

Theses and Dissertations - UTB/UTPA

Brands are a large part of our cultural discourse. In the Rio Grande Valley a group of network-marketing sponsored entrepreneurs has tapped into branding as a rhetorical resource. I use Burke’s concept of consubstantiation to analyze the rhetorical motives represented both in the use of branding in general and in the “Aqui Es” sign utilized by local nutrition clubs. Burke’s concept of consubstantiation allows me to contextualize the production of the sign and open avenues to explore the relationships behind the sign’s use. I then utilize Lacanian psychoanalysis to explain the psychological motives behind the sign’s use and production. I …

Mariguano, Juan Ochoa

Theses and Dissertations - UTB/UTPA

This book is in many ways autobiographical, but at the same time attempts to tell the story of the many silent characters that have long been omitted from most works on border life. By “silent characters” I am referring to those who operate on the margins of a marginalized society. The reader will be allowed to glimpse inside the life of a social group that values silence and indifference as basic survival skills.

It is this value on silence and indifference that have forced these stories to go unrecorded for so long. Aside from meeting my thesis requirements, it is …