Arts and Humanities Commons^™

The Moderating Roles Of Gender And Anti-Gay Prejudice In Explaining Stigma By Association In Male Dyads, Stephen D. Jefferson, Frank Bramlett

English Faculty Publications

Using a convenience sample of 157 undergraduates, this study explored the likeability ratings of target characters from selected film clips who were described as gay or heterosexual as they associated with a gay-described foil character (i.e., a character against which the target is compared). As predicted, male respondents who strongly endorsed anti-gay prejudice viewed gay-described targets more favorably than heterosexual-described targets when each target was paired with a gay foil. Further, this pattern of biased ratings by high-prejudice male participants against our heterosexual target differentiated these participants from both low-prejudice male and high-prejudice female respondents. In contrast, but as hypothesized, …