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Why Are Some Aggressive Adolescents Popular: Subgroups Of Chinese Aggressive Youth, Li Niu

Open Access Theses

This study examined the heterogeneity of Chinese aggressive adolescents to assess why some aggressive youths are popular and others are not. The sample included 1548 adolescents from eighth and eleventh grade in China and data were obtained from self-reports, teacher reports, and peer assessments. Results from a subgroup analysis in which aggressive youths were classified into high, average, and low popularity subgroups and a k-means cluster analysis indicated that there were two heterogeneous subgroups of aggressive youths who exhibited distinct behavioral profiles. Popular aggressive youths differed from less popular aggressive youths in their higher levels of aggression, prosocial behavior, …

E-Commerce Mental Models Of Upper Middle Class Chinese Female Consumers In Beijing, Yunfan Song

Open Access Theses

The purpose of this study was to understand and explore the mental models of Chinese consumers towards e-commerce. A mental model is a representation formed by consumers based on their experience and observation, which finally influence their task performances. Due to the different experiences and contexts, the mental models of Chinese consumers could be various. This study investigated one of the subgroups in depth, which is the upper middle class female in Beijing, China.

To achieve the purpose of the study, a qualitative research was conducted in China, and participants were interviewed about their perceptions of, and experiences with, online …