Open Access. Powered by Scholars. Published by Universities.®
- Institution
Articles 1 - 2 of 2
Full-Text Articles in Arts and Humanities
Women In American Pop Music: Christina Aguilera’S Impact On Cultural Narratives, Chin Wai (Rosie) Wong
Women In American Pop Music: Christina Aguilera’S Impact On Cultural Narratives, Chin Wai (Rosie) Wong
Undergraduate Honors Theses
Pop music as a mainstream medium is often more enjoyed than critically studied. Former studies and literatures point out a major issue that many American female pop music artists face. These artists are often confined in a box that reduces their full human-being attributes to a narrowed view, where their identity is portrayed in a diminishing and inaccurate way. Despite this narrowed narrative of what a woman should be, this box has become a norm that many female artists must adhere to in order to achieve mainstream success. This paper responds to this phenomenon by analyzing Christina Aguilera’s music, spanning …
The Benefits Of Utilizing Earned Media For Emerging Pop Music Artists: A Case Study In Music Publicity, Brianna Bell
The Benefits Of Utilizing Earned Media For Emerging Pop Music Artists: A Case Study In Music Publicity, Brianna Bell
Seton Hall University Dissertations and Theses (ETDs)
Publicists play a significant role in achieving the short-term and long-term career goals of emerging pop music artists. Therefore, this study researches earned media within the pop music industry through a case study that analyzes the publicity strategies used by the teams of three successful pop music artists. This study finds that publicity is a cost-effective solution to the problems of declining music sales and the need to stand out in a saturated industry, and it provides seven best practices that are supported by industry professionals for publicists to use when creating campaigns that generate awareness and establish reputation.