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Articles 1 - 8 of 8
Full-Text Articles in Arts and Humanities
Assessing The Threat Of Social Media To National Security: Information Operations In The 21st Century, Brendan M. Cullen
Assessing The Threat Of Social Media To National Security: Information Operations In The 21st Century, Brendan M. Cullen
Senior Theses
The ubiquity of social media has enabled an unprecedented amount of personal data to be accessible to various entities. Social media platforms leverage this data to optimize algorithmic recommendation systems, persuade users to engage, and promote monetization. The social media ecosystem’s business model demands continuous engagement and the relentless collection of user data to grow and scale. Not only is social media massively popular around the world, but it has integrated heavily into users’ daily lives. This integration is driven by social platforms’ deliberate architectures and affordances. The intentionality of social media can be exploited by state and non-state actors …
Evaluating Universities Twitter Web Pages Responding To The Black Lives Matter Movement, Hind Albadi, Thomas Kenny
Evaluating Universities Twitter Web Pages Responding To The Black Lives Matter Movement, Hind Albadi, Thomas Kenny
Faculty Publications: Communication
In the wake of the Black Lives Matter (BLM) movement in May 2020, many colleges and universities responded by making statements on their website and social media channels condemning racism. Higher education institutions began initiatives for diversity, equity, and inclusion (DEI) for faculty, staff, administrators, and students on campus. Three years later, this study investigates whether universities are still offering and promoting workshops, classes, events, and activities related to DEI to campus communities. To do so, the researchers conducted a content analysis on Twitter categorizing tweets over a one-month period, then they classified the Tweets using the top 10 colleges …
Small Historically Black Colleges And Universities Bridging Social Capital: The Use Of Language, Tone And Content To Share Information On Instagram, Pamela Peters
Journal of Research Initiatives
The COVID-19 pandemic has strained higher education institutions, especially small Historically Black Colleges and Universities (HBCUs). As campuses closed and reopened, Black communities' digital divide grew, adding to the need to stay connected. This study uses social capital to examine how institutions use language, tone, content, and information to bridge social capital. An analysis of 35 small liberal arts HBCUs’ Instagram posts was undertaken to compare post frequency, types of information, engagement, tone, language, and content in 2019 before the COVID-19 pandemic and during the pandemic, 2020 and 2021. This study indicates that post-oversaturation in 2020 and 2021 and information …
Museums, Covid-19 And The Pivot To Social Media, Jamie Larkin, Andrea Ballatore, Ekaterina Mityrova
Museums, Covid-19 And The Pivot To Social Media, Jamie Larkin, Andrea Ballatore, Ekaterina Mityrova
CCI Articles and Research
This paper examines social media activity by UK museums during the COVID-19 pandemic. There is a general perception that as museums closed their doors for extended periods, their digital presence increased to maintain connections with their audiences. However, much of the research conducted in this area is based on small-scale studies and examples of best practice from large, well-resourced museums. By contrast, this study utilizes a comprehensive database of over 3300 active UK museums to understand the use of Facebook and Twitter across the sector. Specifically, the paper examines the frequency with which museums posted to these digital platforms as …
Professional Athletes Tell All: Communication Techniques To Assist In A Successful Podcast, Wilnir Louis
Professional Athletes Tell All: Communication Techniques To Assist In A Successful Podcast, Wilnir Louis
Seton Hall University Dissertations and Theses (ETDs)
An increasing number of athletes are utilizing various mediums to communicate to fans. A rising medium that athletes are adopting is podcasting. While there are studies that discuss the benefits of podcasting, there is limited research that provides individuals, specifically athletes, with the proper knowledge on how to effectively communicate on a podcast platform. This project investigates what athletes can do to make their podcasts engaging for viewers and listeners. A case study was conducted that included textual and content analysis of the top episodes of two successful athlete-driven podcasts. Findings from the research guided the creation of a visual …
And The Oscar Goes To... Tiktok, Dawson Bley
And The Oscar Goes To... Tiktok, Dawson Bley
Senior Honors Theses
Companies have been forced to take note of the emerging social media app, TikTok, which has attracted more than a billion users to its platform and invited businesses into an uncharted market ready to be exploited. By seeking to understand and employ the unique features which have led to TikTok’s far-reaching success, many companies can similarly improve their position. In particular, traditional movie companies, which have recently suffered blows at the box office due to factors such as competition with online streaming, could benefit from an analysis of this tech to restore lost engagement and revenue. Specifically, how can the …
"Ok, Groomer" :(Post) Truth Rhetoric And Transphobia, Adit R. Selvaraj
"Ok, Groomer" :(Post) Truth Rhetoric And Transphobia, Adit R. Selvaraj
All HCAS Student Capstones, Theses, and Dissertations
Paying attention to anti-LGBTQ rhetoric circulating on social media in Fall 2022, this thesis situates political rhetoric on Twitter, by analyzing the use of the hashtag #okgroomer. This hashtag, a corruption of the popular phrase “ok, boomer,” has been used to show contempt on social media by equating left-wing ideologies to pedophilia. Informed by gender critical theory, this work espouses the idea that #okgroomer is constructed as a post-truth ideal aided by the mythos that queer people are dangerous to children. To study #okgroomer, this thesis employs a critical technical discourse analysis informed by ecological scholarship to a case study …
Meta Social Technology And Religion: A Media Ritual Theory Critical Discourse, Maurice Emelu
Meta Social Technology And Religion: A Media Ritual Theory Critical Discourse, Maurice Emelu
2023 Faculty Bibliography
This paper explores the proposition that Meta social media and technology functions as a ritual platform and concludes affirmatively. It identifies and critically evaluates ritual elements on Meta’s platform. Employing media ritual theory in the context of religion, it analyzes the Meta for Faith homepage. Consequently, the investigation delves into Meta's role in enhancing or diminishing the sacred rituals integral to religion, one of society's oldest cultural institutions. The discussion expands by considering the implications of Meta for Faith offerings in religious rituals. Thus, this study contributes to the ongoing discourse on the increasing social technology mediatization in the rapidly …