Arts and Humanities Commons^™

A Content Analysis Of Gender-Specific Media Coverage Of Sport: Ncaa Athletic Department Home Webpages, Margo R. Malik

UNLV Theses, Dissertations, Professional Papers, and Capstones

Studies have found that media coverage of women’s sports is inadequate when compared with coverage of men’s sports. The results of these studies have revealed inadequacies in terms of amount of coverage as well as type of coverage. Findings demonstrate that there is a certain way media frame female athletes when they are covered. Female athletes are often portrayed in overly sexualized images, as feminine role models, as passive rather than active, and in sports that are considered gender-appropriate. These types of portrayals can perpetuate gender bias and stereotypes, undermine the true athletic ability of female athletes, and give the …

Governing Bodies: Caster Semenya And The Rhetorical Management Of Sex And Gender Ambiguity In Professional Athletics, Samuel Robert Evans

English Theses & Dissertations

Sport has long been thought of as an "opiate for the masses," where a collective can forget about social, political, racial, or economic differences and unify to compete in the same space or root for a common team (Eitzen and Sage 202). Scholarship in sports communication, sports rhetoric, and sports sociology, however, has shown that this view of sport as an apolitical cultural institution separate from impactful political debate is oversimplified. Rather, sports are key sites in which beliefs about gender, race, class, and politics are made manifest.

This dissertation uses the case of Caster Semenya, a female South African …