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Communication

Open Access Theses & Dissertations

Theses/Dissertations

2011

RHETORIC OF EXPERIENCE

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Hybrid Interactive Rhetorical Engagements In Massively Multiplayer Online Role-Playing Games (Mmorpgs): Examining The Role Of Rhetors And Audiences In Generative Rhetorical Discourses, Yowei Kang Jan 2011

Hybrid Interactive Rhetorical Engagements In Massively Multiplayer Online Role-Playing Games (Mmorpgs): Examining The Role Of Rhetors And Audiences In Generative Rhetorical Discourses, Yowei Kang

Open Access Theses & Dissertations

The dissertation explores the emerging rhetorical practices in Massively Multiplayer Online Role-Playing Games (MMORPGs) in general and World of Warcraft (WoW) game in particular. The study applies Kenneth Burke's rhetorical theories and concepts to examine the persuasive processes employed by both game designers and players at various stages of their gameplay experiences. The author argues that the analysis of these interactive rhetorical discourses during gameplay helps rhetorical scholars to understand the emerging rhetorical practices where the rhetors and the audiences collaborate to co-generate their hybrid intensive rhetorical engagement (H.I.R.E.).

On the basis of the gaming sessions captured by the researcher …