Arts and Humanities Commons^™

Rebranding The Classics: The University Of Mississippi, Maraea Cardner

Honors Theses

This thesis seeks to analyze the current perceptions of the study of classics from an Integrated Marketing Communications perspective with the goal of realigning misconceptions with the contemporary ideology of those within the field. The field of classics is facing challenges stemming from misappropriation of the field itself, and there is a current debate about the decline in the number of classicists in the field and in the number of undergraduate students studying classics. Specifically, this thesis looks at the Department of Classics at the University of Mississippi as a model for other like departments across the field to use …