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The Fashioning Of Individual And Group Identities In The Thrifttok Community, Kathryn Andronowitz
The Fashioning Of Individual And Group Identities In The Thrifttok Community, Kathryn Andronowitz
Holster Scholar Projects
In the wake of the Covid-19 lockdown, a noticeable surge of videos focused on thrifted clothing appeared on the social media platform TikTok, coinciding with an increase in offline thrift store traffic. Individual contributors to these trends comprise a networked community of popular creators and lifestyle followers of these thrifting videos on TikTok, or “ThriftTok,” based on the commonly-used hashtag of the same name. The ThriftTok community is not monolithic. Its productions encompass a spectrum of videos ranging from flea market explorations and goth-style thrifted fashion, to reselling tips and “thrift with me” videos. Its participants range from indie band …