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Full-Text Articles in Arts and Humanities
Experiences Of Interaction And Participation In Media Communication In A Digital Environment, Brian O'Neill
Experiences Of Interaction And Participation In Media Communication In A Digital Environment, Brian O'Neill
Conference Papers
Digital technologies, it is claimed, provide enhanced opportunities for interactivity and participatory engagement in media communication for ordinary audience members. Whether arising simply from the enhanced functionality offered to media consumers, or through utilising the various channels available to audiences to talk back to media providers, it would appear that audiences are empowered in new ways, previously unavailable in the analogue era. This paper examines what use ordinary audience members make of such opportunities. Drawing on a comparative study of layperson participation in broadcast media in three European countries (Norway, Portugal and Ireland), this paper presents findings from the study …
Layperson Participation On Radio And The Internet In Three European Countries, Brian O'Neill
Layperson Participation On Radio And The Internet In Three European Countries, Brian O'Neill
Conference Papers
Digital Radio Cultures in Europe (DRACE), the radio panel of the COST A20 action on The Impact of the Internet on Mass Media, has launched a qualitative research project in a number of European countries about participation in broadcast media among the public. The project involves a reception study and analysis, with a focus on experiences of interaction with the media, attitudes towards media participation and evaluations of the context for interactivity provided by digital technologies. This paper introduces the methodology and rationale of the study in the context of previous European studies. We start from the broad category of …